Job title: Senior Manager, Business Strategy & Intelligence
Location: Remote
About InMarket
Since 2010, InMarket has been a leader in 360-degree consumer intelligence and real-time activation for thousands of brands. Our data-driven platform helps brands build audiences, activate media, and measure performance. Our proprietary Moments offering and LCI attribution platform help clients understand and improve marketing performance.
About the Role
InMarket is looking for a Senior Manager, Business Strategy & Intelligence to help leadership understand what is happening across the business, why it is happening, and what we should do next.
This is a newly created role for someone who is naturally curious, highly analytical, and commercially minded. You see a number move and want to understand why. You ask the next question when the first answer doesn't make sense. You connect data across products, customers, markets, and teams to uncover insights and develop a clear point of view.
Working directly with the CFO and senior leaders, you will take ambiguous business questions from question → analysis → insight → recommendation → executive conversation . You won't own the execution of every recommendation, but you will own the quality and clarity of the thinking behind it.
Your daily impact as a Senior Manager, Business Strategy & Intelligence
Understand the business: Develop a deep understanding of our products, customers, revenue model, and go-to-market motion, and identify the questions that matter most.
Analyze performance: Use data to understand product adoption, revenue, customer behavior, win/loss patterns, pricing, retention, expansion, and other business drivers.
Solve ambiguous problems: Structure complex questions, determine what needs to be known, investigate the data, identify root causes, and develop actionable recommendations.
Inform strategy: Evaluate product, pricing, packaging, customer, GTM, and investment opportunities and help leadership determine where to invest, change direction, or test something new.
Understand customers and the market: Identify shifts in customer behavior, competitive positioning, product demand, and market dynamics and translate them into business implications.
Build a test agenda: Identify opportunities to test new ideas and define success measures before a test begins.
Make analysis repeatable: Automate recurring analysis and workflows so the organization can access important insights without starting from scratch.
Close data gaps: Partner with Informatics to identify important questions we can't currently answer and determine what data or instrumentation is needed.
The questions you'll help answer include: What's driving growth? Why are we winning or losing business? What is driving customer behavior? What should we change about our product, pricing, or GTM approach? Where should we invest more or less? What should we test next?
What Success Looks Like
90 days: You understand our products, customers, business model, and key performance drivers; establish a prioritized set of business questions; and deliver your first strategic recommendation.
6 months: Leadership relies on a repeatable analytical cadence to understand performance, identify opportunities and risks, and inform decisions.
12 months: Your work has influenced meaningful decisions across product, pricing, customers, GTM, or investment — and you've built repeatable processes that continue to create value.
Your Experience & Expertise
7–10 years of experience in strategy, business operations, management consulting, product strategy, strategic analytics, or a related field, including meaningful experience inside an operating company.
Strong understanding of how products, customers, revenue, and go-to-market connect, ideally in a data-driven B2B environment.
Proven ability to take an ambiguous business problem, structure it, analyze the underlying data, and develop a recommendation.
Strong SQL and analytical skills with a willingness…