The Group Manager, Strategic Marketing is responsible for leading upstream marketing strategy and customer insight generation to guide product development and portfolio strategy. The ideal candidate combines strong analytical rigor with deep curiosity about physician and patient needs and has experience navigating the medical device product lifecycle from concept through commercialization.
PRINCIPAL RESPONSIBILITIES
Portfolio strategy & Product roadmap
Contribute to portfolio strategy, identifying growth opportunities, emerging technologies, and competitive dynamics
Guide the product roadmap, prioritizing near-, mid-, and long-term initiatives in line with business goals, development and regulatory timelines, and resource capacity
Market & Customer insights
Lead voice-of-customer research to identify unmet clinical needs and translate into product requirements
Gather voice-of-customer insights from the market and funnel learnings back to cross-functional leadership team
Product development & KOL engagement
Provide strategic oversight for product development programs from concept through commercialization phases, ensuring development in alignment with market and customer needs
Build and manage relationships with KOLs and coordinate advisory boards to validate product concepts and gather ongoing clinical feedback
Product launch planning
Oversee launch planning, collaborating with key stakeholders to ensure robust commercialization
Collaborate closely with Commercial Marketing to ensure a smooth handoff of positioning, messaging foundations, and customer insights ahead of commercial launch
Competitive & Market intelligence
Lead competitive and market intelligence efforts, anticipating future threats and proactively adjusting strategy to improve market penetration and positioning
Track product, procedural, and reimbursement trends across the therapeutic area, synthesizing findings into insights that inform strategic decisions
Market modeling & Business case planning
Lead market modeling to guide revenue projections and franchise investment strategies
Required:
Minimum 8 years of strategic marketing experience in medical devices, diagnostics, or a related healthcare field
Direct experience conducting voice-of-customer research with physicians and clinical staff, ideally within interventional, surgical, or procedural device markets
Demonstrated success in using customer insights to inform product innovation, with working knowledge of medical device product development process and FDA/regulatory guidelines
Exceptional analytical capabilities with a demonstrated ability to build robust market models and transform complex datasets into executive-level strategic directives
Record of successful talent development through direct or indirect reporting relationships
Proficiency in productivity applications such as Microsoft Office Suite, Slack
Excellent project management and cross-functional collaboration skills
Adept at data-driven marketing and decision making
Preferred:
Engineering degree and prior medical device product development experience
MBA or advanced degree in life sciences, marketing, or related discipline
Record of successful talent development with direct reports
Experience with Class II/III medical devices
Project management experience and/or formal training in design thinking methodologies
Familiarity with AI tools for productivity and marketing/project management automation
Background in a specific therapeutic area or procedure relevant to our portfolio (e.g., cardiovascular, peripheral vascular, thrombectomy)
Additional Skills
Dynamic individual with a growth mindset
Solution-oriented team player with a bias-to-action and the ability to work in a fast-paced and dynamic startup environment
Ability to think critically, make strategic decisions, collaborate cross-functionally, and drive projects to completion
Compensation Range
$150,000 — $205,000 USD
Inquis Medical is an Equal Opportunity Employer and embraces diversity.…