Your Ambition. Your Earnings. Your Success.
Competitive base salary + uncapped commission!
Our Independent Living Sales Counselors earned an average of $125,500 in total compensation last year, with top performers exceeding $180,000!
If you're driven, competitive, and motivated by results, we offer the opportunity to turn your ambition into exceptional earnings.
Compensation is performance-based, and individual earnings will vary based on sales results. The figures above reflect actual earnings from the previous year and are not guaranteed.
About Integrated Real Estate Group (IREG)
Innovation Through Integration.
Integrated Real Estate Group (IREG) is a vertically integrated real estate company with more than 1,200 employees across 46+ communities - and growing.
For over 20 years, we’ve developed and operated multifamily and senior living communities across Texas and Oklahoma, delivering more than 15,000 units and $2 billion in total development.
What sets IREG apart is our integrated approach, bringing together development, construction, and operations to create high-performing communities across affordable housing, workforce housing, and market-rate living , including multifamily, active adult, independent living, assisted living, and memory care.
At IREG, innovation isn’t just what we build - it’s how we operate, grow, and develop our people.
We build communities and develop the people who lead them.
Help Families Navigate One of Life’s Biggest Decisions.
We’re looking for a relationship-driven Sales Counselor to support occupancy growth at Watermere Mckinney by guiding prospective residents and families through the senior living journey with confidence, compassion, and professionalism.
This role is ideal for a strong closer who thrives on follow-up, relationship-building, personalized tours, and converting inquiries into move-ins while delivering an exceptional experience every step of the way.
About the Opportunity
Watercrest Mckinney is a luxury independent living community focused on delivering a high-quality lifestyle experience for residents and families. As a Sales Counselor, you will serve as one of the first impressions of the community and play a critical role in driving occupancy, maintaining prospect engagement, and supporting the resident transition process.
This position works closely with community leadership, operations, and resident services teams while managing the full sales cycle from inquiry through move-in. The ideal candidate understands that senior living sales is both highly relational and highly performance-driven.
What You’ll Own
Manage the full prospect journey from initial inquiry through signed lease and move-in
Conduct personalized community tours for prospective residents and families
Respond promptly to phone, email, walk-in, and referral inquiries
Maintain accurate guest cards, prospect notes, follow-up activity, and CRM documentation
Build trust with seniors and families while identifying needs and overcoming objections
Maintain consistent outbound follow-up through calls, emails, thank-you notes, and relationship nurturing
Support occupancy and move-in goals through proactive pipeline management
Coordinate lease file setup and move-in documentation for Executive Director approval
Develop and maintain relationships with referral partners, healthcare professionals, and community organizations
Participate in outreach events, networking opportunities, and marketing initiatives
Monitor local market conditions, competitor activity, occupancy trends, and pricing updates
Conduct and review competitive market surveys to support sales strategy
What Success Looks Like
Consistently contributes to occupancy and move-in goals
Maintains strong follow-up discipline with timely prospect communication
Creates a warm, professional, and high-touch experience for residents and families
Builds strong referral relationships within the local market
Maintains organized and accurate prospect management…