Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Media Operations
Job Description:
Title: Associate Director, Programmatic; Biddable Media
Company/Location: SSCG Media Group/ 100 W. 33rd Street, New York, NY
Who Are We:
SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Media Group.
We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.
If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!
Position Summary:
We are seeking an Associate Director, Programmatic, to join our Biddable Media team. The Associate Director role is expected to demonstrate advanced expertise in programmatic investment, activation and measurement strategy. These skills will be applied to maximize performance marketing results through programmatic activation and help advance programmatic strategy across investment, delivery, targeting, optimization and measurement.
This is a high-visibility, senior role within a dynamic agency environment. The Associate Director, Programmatic, is a senior leadership position within the Biddable Media department. This role plays an important part in senior client relationship management, new business opportunities, agency relationships with partners and vendors, and the translation of strategic priorities across assigned client portfolios.
Key Responsibilities:
The Associate Director, Programmatic demonstrates advanced expertise in platform activation, partner and data integration capabilities, audience methodology and advanced data analysis. These skills help the Associate Director serve as an anchor within the Biddable team, managing priorities across assigned client portfolios, internal team needs and high-visibility client workstreams. The role will support the agency and its clients in the following ways:
Planning: Lead best-in-class programmatic strategy delivery across assigned client portfolios by providing oversight to Supervisors and day-to-day client teams during critical planning and activation moments.
Development: Evaluate programmatic tactical plans with rigor to confirm alignment with client media briefs, audience strategy, data methodology, platform selection, measurement frameworks, business goals and SSCG best practices.
Optimization: Support the programmatic test-and-learn roadmap across assigned portfolios, ensuring campaigns continue to meet activation standards and performance goals. Support strong vendor and partner relationships by evaluating relevant tools, offerings and features for potential client and agency application.
Stewardship: Lead strategic client communications and ad hoc delivery coordination for priority engagements. Empower portfolio Supervisors and day-to-day client Managers by contributing to internal tools, templates and resources that improve consistency across assigned accounts. Serve as a strategic contributor to new client opportunities and RFP responses.
Reporting: Lead measurement planning, tracking and reporting standards across assigned programmatic portfolios. Lead QBR preparation and delivery alongside Supervisors, and partner with analytics and operations teams to improve reporting templates, performance narratives and actionable insights.
Requirements:
6-8 years of hands-on programmatic activation experience across campaign planning, build, QA, activation, optimization and reporting.
2+ years of team management or direct oversight of junior team members
Experience managing programmatic campaigns across multiple accounts, brands or client workstreams
Experience with one or more DSPs or…