Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Director, Commerce (New York)
Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Overview
We are hiring for a Director, Commerce that can demonstrate thought leadership with clients by developing and presenting client industry market research findings, eCommerce search trends, eCommerce growth areas, and new models to consider will be important.
As partnerships are key to innovation, this person will be a strategic consultant for the client when reviewing their strategy for display and retail search partners. Being a retail leader of the agency team and stewarding the daily client commerce lead relationships. They will forge new paths in working with (and breaking down barriers with) the walled gardens. The candidate will also bring forth thoughts on new ways to measure commerce-based campaigns beyond immediate return on ad spend.
Responsibilities
The candidate has strong data literacy and eagerly stays current on the evolving landscape. They can synthesize knowledge and views across subject matters experts to help develop data strategies and POV’s on emerging platforms.
Lead the strategy and execution of the client’s eCommerce and Shopper (in-store) business
Lead the internal team who will support the execution
Bringing eCommerce & retail experience, working closely client teams to fuel negotiation to get the most effective use of spend
Partner with Strategic Planning teams to deliver holistic, omnichannel brand solutions
Interface with and provide education to clients at all levels and become a subject matter expert on the regulatory aspects of beauty marketing
Define platform standards and share best practices actively in Global community
Integrate with closely with creative and production partners
Collaborate with Marketing Science/measurement Integration
Qualifications
Minimum of 8-10 years total CPG/Media industry experience (eCommerce or traditional)
Proven track record & experience in the eCommerce/retail/shopper space
Preference for knowledge or experience, more importantly interest in the beauty industry
Previous experience working with mass retailer media
Deep interest in understanding the client’s business
Curiosity to identify and deliver “what’s next” for clients – making the future happen now
Strong knowledge of connected commerce operations – inclusive of both brand and performance-based marketing
Aptitude and experience with data and analytics – an ability to understand the language, pull in the right resources as needed, and an eagerness to learn while understanding nuances across countries and targets
Experience leading eretail/ecomm/shopper projects with creative agencies/partners
See the big picture and dive into details as needed
Must have day to day experience with using Excel, Power BI, and Tableau
Preferred experience with Nielsen, IRI, PacVue and Profitero
Hands-on retail media experience
Client facing…