Agency:
Omnicom Advertising
Job Function:
Media
Job Subfunction:
Social Media and Influencer Marketing
Job Description:
Job Overview:
Platinum Rye Entertainment (PRE) has an immediate opening for a Manager, Influencer in our Dallas, TX, Chicago, IL or Los Angeles, CA office (hybrid). We are looking for someone who is detail oriented, has a passion for creator culture and is adept at the basics of contracting. Your focus will be on our influencer expertise - and will include contract drafting and negotiation, client management, critical thinking, and entertainment and legal know-how.
Day to day, you will support the end-to-end execution of highly visible paid influencer campaigns, sourcing creators, structuring and negotiating deals, and shepherding programs from brief through wrap.
The role requires a keen attention to detail, the ability to juggle multiple active deals at once in a fast-paced environment, and flexibility in when and how you work. You'll be part of a larger team within PRE where collaboration and being a team player is key.
Responsibilities:
Research and recommend digital-first talent suggestions (including pricing) for creators, entertainers, musicians, subject matter experts, and more to support client marketing objectives
Develop influencer strategy for optimal performance and execute influencer partnerships from start to finish with creative development, influencer casting, contract negotiation, influencer briefings, deliverable management, content review/approvals, and program measurement.
Draft and negotiate agreements in coordination with team members, talent representation, internal/external legal counsel, and clients
Serve as a client-facing point of contact - managing day-to-day communication and keeping programs on strategy, on budget, and on schedule
Facilitate and coordinate various detail-oriented talent needs while prioritizing and managing a high volume of work
Build and manage relationships with a variety of key industry contacts including talent agents, managers, publicists
Determine key performance indicators for influencer programs and analyze metrics to understand success of campaigns
Stay informed on social media news including platform updates/capabilities, new emerging platforms, and how top creators are showing up
Work cross-functionally with internal and external account, PR, and creative teams providing the expert POV on influencer partnerships
Mobilize and motivate internal and external teams to bring client objectives to life while ensuring collaboration, communication, trust, efficiency and quality of the work
Assist across the team (including senior leadership) with reporting, finance, vendor set-up, deck building, and other external or internal organizational tasks
Interact with project leads and other key internal/external players to develop and maintain project timelines, status documents and budget trackers
Gain understanding of client business needs, policies, brand tones, and talent archetypes
Coordinate and track payments including paperwork (talent, SAG, vendors, etc.)
Provide administrative support for team as needed
Qualifications:
2-5 years of relevant agency experience
Dallas, TX, Chicago, IL or Los Angeles, CA based (hybrid)
Bachelor's degree in PR, marketing, communications or related field experience and a deep understanding of social media and influencer marketing
Dedicated work ethic and displays a thorough attention to detail
Demonstrated ability to manage multiple projects and to deliver on schedule, on brand, and on budget
Passion and familiarity with the entertainment and creator marketplaces
Knowledge of the social media space, including best practices for content development and management of social platform ins and outs
Experience with influencer platform tools (i.e. CreatorIQ, Captiv8, Sprout Social, etc,)
Working knowledge of FTC compliance policies for influencer posts
Outgoing individual with excellent communication, interpersonal skills and strong…