Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
The Supervisor is a base-level management position and the day-to-day internal account lead. This crucial position is accountable for all aspects of media planning, implementation and tracking of all aspects of the assigned clients’ campaigns.
The Supervisor should be technically skilled with strong working knowledge of the tools and systems required to produce and manage recommendations/campaigns. The Supervisor supports the Associate Director or Director in defining the strategy and assists in the creation of important media related documents and presentations.
The Supervisor should be a process expert at every stage from development to execution and effectively train junior talent to efficiently manage tasks with excellence. In managing a team, the Supervisor must develop junior level skills, evaluate their performance and manage their growth by providing hands on training and regular, constructive feedback.
In addition to their core assignments, the Supervisor is expected to take part in broader areas of agency development—aiding in new business, participating on committees or task forces, developing and presenting training materials, et al. This role is the step toward greater leadership within the agency.
Essential Functions
Client Management: Own client media strategy and translates ideas to tactics/recommendations, investigate all media forms encompassing planning, negotiating and buying. Build/maintain client relationships, present strategies, targets audience analysis, and advertising opportunities to clients
Team Management: Manage and train staff and delegates to build an efficient team.
New Business: Participate in new business presentations explaining the media department’s function in a clear and concise manner to current and/or potential new clients
Job Duties/Responsibilities
Media Planning and Execution:
Accountable for planning output timeliness, accuracy, and overall operational excellence- Supports strategic planning process and resulting execution that ladders back to client/campaign goals
Utilizes appropriate resources to guide client’s goals using a data driven approach to create outputs (e.g., syndicated, proprietary, analysis, historical)
Engages with Strategy team to develop and support audience segmentation and prioritization
Ability to translate strategies into ideas and tactical recommendations
Responsible for ensuring that all budgets and campaign plans and execution align with client objectives
Maintain relationships with media vendors; continue to develop publisher and elevate relationships for exchange of new opportunities/ideas
Serve as a resource for advice and counsel for all junior levels guiding and assisting to help identify potential solutions to problems
Strategic Thinking & Leadership:
Provides and discuss industry information on media, markets and related topics
Understands and adopt new innovation and technologies relevant to clients’ media strategies
Works seamlessly with other teams guiding and challenging them to ensure highest quality thinking and output
Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.
Develops and maintains planning processes and procedures across teams/disciplines especially focused on high-risk areas such as finance and data security
Understands and analyzes the root causes of problems and develop ways to rectify issues
Trains, motivates and develops the junior team
Creates and delivers accurate, honest and timely performance management
Communication Skills:
Owns and maintain communications process with account, creative and clients
Supports the development of client presentations and other important communications that are clear, compelling and persuasive
Can lead client presentations and day-to-day meetings
Adapts communication…