Agency:
Omnicom Precision Marketing
Job Function:
Data and Analytics
Job Subfunction:
Data Science and Analytics
Job Description:
MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com .
About the Role
MRM Health is looking for a Senior Analyst , Omnichannel Data & Analytics to join our Marketing Science team (data transformation, data strategy, performance and analytics) within a healthcare-focused marketing agency, so familiarity with healthcare and pharmaceutical marketing is highly valuable.
This role sits at the intersection of data analytics, audience science, marketing technology, and strategy, supporting clients in building and activating more connected, data-driven omnichannel experiences.
The ideal candidate combines strong analytical and BI capabilities with a solid understanding of how data moves across a modern marketing ecosystem — from ingestion and identity resolution within a CDP to audience creation, activation across media and CRM channels, and performance measurement.
This is not a purely technical or reporting-focused role. We are looking for someone who can connect data, technology, activation, and business objectives , translating complex datasets and platforms into actionable insights and strategic recommendations for our clients.
The successful candidate should understand — or be able to quickly develop an understanding of — the specific challenges associated with healthcare data and omnichannel marketing, including:
HCP and consumer/patient audiences
Healthcare-specific identifiers and data sources
Privacy, consent, and regulatory considerations
HCP engagement and prescribing journeys
Paid and non-personal promotion channels
First-party and third-party healthcare data
Measurement challenges within regulated environments
Th is role will work within an evolving modern marketing and data ecosystem that includes:
Salesforce Data Cloud – CDP, identity resolution, unified profiles, segmentation, and audience activation
Salesforce Marketing Cloud – CRM, marketing automation, personalization
Google Analytics 4 – digital behavioral analytics and measurement
Databricks – advanced analytics, data intelligence, and AI
The Trade Desk and other media platforms – audience activation and media measurement
BI and data visualization tools – Looker , Tableau, PowerBI
SQL and analytical/modeling/data manipulation environments including Python
Key Responsibilities
Omnichannel Analytics & Insights
Conduct advanced analyses across digital, CRM, media, and customer/HCP data to identify behavioral patterns, audience opportunities, journey insights, and optimization opportunities.
Move beyond reporting to identify why performance is changing, what opportunities exist, and what actions should be taken next.
CDP, Data & Audience Science
Work hands-on with Salesforce Data Cloud and Marketing Cloud Personalization to explore customer/HCP profiles, attributes, behaviors, segments, and audiences.
Prepare and transform data from CDP to analytics and AI-enabled platforms including Databricks
Support the identification, definition, sizing, and validation of audiences for activation across CRM, marketing automation, and paid media.
Media & Activation Analytics
Support CDP-to-media…