Agency:
PHd
Job Function:
Creative
Job Subfunction:
Creative Direction
Job Description:
The Content & Creativity team works with clients to develop custom, cross-platform brand experiences that create deeper consumer connections through culture. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.
This right brain/left brain role will strategize, brainstorm, develop, and execute content partnerships for multiple brand portfolios, and will have the opportunity to work across new lines of business growth within PHD.
To be successful in this role, you need an understanding of how to establish brand connections through creative media leveraging culture, new media real estate and big thinking.
You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams – including other members of the Content team, Client Business Leadership, Experience Strategy and Investment - to inspire and inform culturally led content and experiences.
Qualifications
Minimum 10 years’ experience in branded content, integrated partnerships, or strategic partnership development
Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people’s motivations and behaviors in the shifting landscape
Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
Experience implementing effective measurement models, synthesizing data to prove value and program success
Can manage peer level clients with a successful track record in account management and client service
Responsibilities
Strategic & Functional Team Lead: Define the vision for content experiences & entertainment initiatives on behalf of our clients; work with cross-functional teams to bring this vision to life
Work hand-in-hand with the Experience Planning and Strategy teams to mine insights that will help establish deeper connections with consumers and that inform and inspire your big media thinking
Actively build out opportunities that deliver on our clients’ marketing and media objectives with networks, digital publishers, and more
Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
Understand and implement approved measurement models to justify investment and quantify results from programs
Develop close relationships with media strategy and investment teams to align our team’s content programs to broader strategic priorities
Stay atop of content, storytelling and technology trends and how those impact the client business
Support the Managing Executive Director and Client Business Lead s with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
Offer support to Hearts and Science Leadership on new business pitches and marketing collateral on an as-needed basis
Execution: Act as a content expert for…