- Pay
- $90–215k
- Where
- Dallas, Texas, United States of America
- Level
- Senior
Agency:
Hearts & Science
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Responsibilities
The Senior Director, Experience Planning role is one of the most exciting and challenging roles in our organization. The Senior Director manages the daily strategic needs of the business and integrates with the broader agency teams, creative partners, and media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.
The Senior Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our client’s brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve.
The Senior Director provides leadership to managers and/or senior-level professional staff, ensuring effective oversight and guidance and are accountable for the performance and outcomes of multiple, related teams, with a focus on achieving strategic objectives and delivering high-quality results. The Senior Director develops and implements departmental plans that align with organizational priorities, addressing corporate/network/agency needs, and fosters collaboration and drives operational excellence to improve team performance and support broader organizational goals.
The Senior Director is responsible for developing promotion production plans, budgets and forecasts based on past results, updating same based on new data and monitors results to determine campaign effectiveness. They will negotiate and purchase advertising placements on behalf of the Client in alignment with the advertising campaign plan and ensure advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
Additional Skills and Responsibilities include:
Collaborative Partnership– embraces and drives approach by building partnerships with others on behalf of our clients
Creative Thinking– takes a brand, an objective and a platform and thinks of innovative ways to bring them together
Hunger for Innovation– our clients want and have access to truly never-been-done-before opportunities; help determine the right ones and brings them to life in impactful ways
Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client; fully engaged and present with clients
Inspiring Leadership– challenges a team to solve clients challenges in unique ways; inspires others to try new approaches and serves as a role model to the team.
Qualifications
Graduate of a four-year college or university
10+ years of integrated media planning experience
Track record of handling big client ambitions
Ability to create and execute a holistic channel approach to planning
Experience collaborating with media owners, agency business units and creative agency partners
Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
Advanced knowledge of media fundamentals and an ability to educate at all levels
Strong comfort level with data, analytics, and measurement
$90,000 - $215,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in…