Agency:
Weber Shandwick
Job Function:
Media
Job Subfunction:
Social Media and Influencer Marketing
Job Description:
Are you curious about how people, platforms, and culture shape the way brands show up in the world? You follow the conversations that matter, know how social fits into an integrated communications strategy, and can turn audience insights into smart, creative recommendations. You’re excited by the evolving social and influencer landscape—and by helping clients make sense of it with an earned-first mindset.
If that sounds like you, keep reading...
Weber Shandwick is seeking a Senior Manager, Social and Influencer to join our team in Washington, DC. You’ll bring strong social and influencer expertise to a collaborative, high-performing team, working across levels and disciplines to provide thoughtful counsel and lead day-to-day work. You’re comfortable managing up, supporting and mentoring colleagues, and partnering with people across teams. We work hard, make room for fun, and help some of the world’s leading brands move their businesses forward.
This is a client-facing role, so building productive relationships with people with different perspectives and working styles is essential.
Who Are We Looking For?
We’re looking for a proactive, thoughtful team player who enjoys solving problems and getting work done in a fast-moving environment. You’re organized, adaptable and ready to contribute across the work—from shaping social and influencer strategies to helping bring them to life.
You likely have a background in digital communications, marketing or integrated communications, with experience across B2C, B2B, and/or public affairs campaigns. You’re interested in working across a range of clients and industries, and you bring excellent project management skills. You can keep multiple workstreams moving, communicate clearly, and help improve how the team works together. Most of all, you’re eager to take on a range of responsibilities and deliver work that’s both strategically sound and well executed.
POV: You’re Our New Senior Manager, Social and Influencer
Your day might include developing a social content strategy, advising a client on a paid social campaign, supporting an influencer program, reviewing performance data or helping bring a new idea to life. You’ll keep a close eye on platform and cultural shifts, then help clients understand what matters—and what doesn’t. You’ll also have opportunities to contribute to new business, learn from colleagues across Weber Shandwick and share your own expertise with the team.
The work will vary, but you’ll bring curiosity, sound judgment and a collaborative spirit to each challenge. You’ll also have opportunities for mentorship and professional development as you continue to grow as a social and influencer leader.
TL;DR
You’re passionate about social and influencer communications, curious about culture and platforms, and ready to help lead thoughtful, effective work. You’re organized, collaborative, and excited to grow with a global agency in Washington, DC!
Responsibilities
This is what you can regularly expect your work to look like:
Lead the development and implementation of social media campaigns that integrate with broader paid, owned and earned programs.
Educate clients and colleagues on emerging trends, platforms and best practices.
Implement digital engagement campaigns for top-tier government and corporate clients.
Serve as the lead platform strategist for multiple clients and internal functions.
Oversee clients’ social media channels, including editorial planning, content development, paid media, social listening, monitoring, performance analytics and ongoing strategy.
Inform the development of effective digital and social creative and editorial assets that resonate with priority audiences, and help ensure social channels are used in high-value ways.
Serve as a key client contact for digital campaigns, providing reliable project management and strategic counsel.…