Agency:
Omnicom Precision Marketing
Job Function:
Projects and Performance Improvement
Job Subfunction:
Project and Program Management
Job Description:
MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com .
MRM is seeking a strategic and technically savvy Senior Program Manager to lead the delivery of complex digital, website, and omnichannel marketing initiatives for a pharmaceutical client. This role serves as the operational leader across multiple cross-functional teams, overseeing digital platforms, creative campaigns, website enhancements, content operations, and integrated marketing programs while ensuring alignment with business objectives, regulatory requirements, and user experience goals.
The ideal candidate combines strong program management expertise with a deep understanding of digital ecosystems, web technologies, data platforms, creative production workflows, and pharmaceutical marketing operations. They are equally comfortable discussing technical requirements with data and technology teams, navigating MLR review processes, and managing creative execution across agency and client stakeholders.
This individual will establish scalable governance models, optimize operational processes, and drive collaboration across strategy, creative, UX, technology, analytics/data, content, and client teams. Success in this role requires executive-level communication skills, strong business acumen, and the ability to lead complex programs in a fast-paced, highly regulated environment.
Responsibilities:
Project & Program Leadership
Lead the intake, planning, prioritization, and execution of digital initiatives, including website enhancements, platform upgrades, omnichannel campaigns, content releases, and ongoing site operations.
Manage multiple concurrent workstreams across creative, technology, content, analytics, and production teams while maintaining alignment to strategic business goals.
Develop and maintain integrated program roadmaps, delivery plans, resource forecasts, budgets, dependencies, and risk mitigation strategies.
Establish governance frameworks and scalable operational processes to support a growing client engagement and evolving business needs.
Serve as the primary point of coordination across agency teams, client stakeholders, external vendors, and technology partners.
Technical & Digital Delivery Management
Partner closely with UX, development, CMS, QA, data, analytics, and platform teams to ensure successful delivery of digital experiences.
Translate business requirements into actionable project plans and facilitate communication between business and technical stakeholders.
Manage dependencies across digital platforms, content management systems, integrations, web services, analytics implementations, and marketing technologies.
Drive Agile delivery practices, sprint planning, backlog management, release planning, and cross-functional coordination where appropriate.
Monitor program health through KPIs, dashboards, and status reporting, providing proactive visibility into timelines, risks, budget impacts, and resource needs.
Creative Operations & Content Management
Lead creative workflows from intake through production, review, approval, and…