Agency:
BBDO
Job Function:
Media
Job Subfunction:
Social Media and Influencer Marketing
Job Description:
Role overview:
The VP, Social Strategy Director leads social strategy across multiple pieces of business, helping clients and agency teams make confident, timely decisions in a fast-moving social environment. The role identifies changes in platforms, culture, creators and audience behavior, creating clear points of view and practical recommendations for how each client’s social approach should evolve.
The role also leads, manages and develops a team of social strategist, supporting their growth, and contributes to the agency’s global Social Center of Excellence. Helping drive the agency narrative, shared tools and connections across global markets.
Tasks and responsibilities include:
· Lead social strategy across multiple pieces of business, translating client objectives, audience understanding and cultural context into clear strategic direction.
· Stay closely attuned to changes across social platforms, formats, creator ecosystems, culture and audience behavior; distinguish meaningful shifts from passing noise.
· Develop and present timely, well-reasoned points of view that help clients understand how their social approach should adjust, including implications for content, channels, creators, community and measurement.
· Translate business and communications challenges into actionable social strategies, briefs and recommendations that guide connected agency teams.
· Bring a social-first perspective to integrated planning and creative development, helping teams build ideas that are relevant to how people use and experience social platforms.
· Partner with research, analytics, media, creative and account teams to turn audience, cultural and performance signals into learning and action.
· Establish clear strategic objectives and measurement considerations, using results and ongoing feedback to refine recommendations.
· Proactively identify opportunities across accounts to dive business and agency growth.
· Uphold a high standard of strategic quality and consistency across work, while tailoring the approach to each client’s needs and context.
Leadership and Global Center of Excellence:
· Lead, manage and develop a team of social strategists, providing clear direction, regular coaching and meaningful opportunities to grow their strategic and leadership capabilities.
· Set expectations for high-quality work, encourage collaboration and accountability, and support a team culture where people can do their best work.
· Help each direct report identify strengths, development priorities and next steps in their growth; provide timely, actionable feedback.
· Contribute to the global Social Center of Excellence, helping shape the agency’s social narrative and strengthening shared tools, frameworks and ways of working.
· Connect colleagues and social leaders across global markets, enabling the exchange of useful perspectives, practices and learnings.
· Help develop globally useful guidance while recognizing where recommendations should flex to reflect local market, client and audience context.
· Support knowledge-sharing and capability-building that raise the quality and consistency of social strategy across the agency.
To qualify, you’ll need:
· Senior-level experience in social strategy, digital or integrated communications, marketing, or a related field; agency experience is valuable.
· A track record of leading social strategy across clients, brands or business challenges and balancing competing priorities.
· Strong knowledge of social platforms and culture, with the curiosity to explore new features and the judgment to identify which changes matter strategically.
· The ability to turn complex signals and emerging developments into clear, practical recommendations for clients and agency teams.
· Confidence…