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Purpose of Job
The All Battery Center (ABC) Franchisee Brand Manager (AFBM) is responsible for leading ABC marketing efforts inclusive of brand strategy development & execution, budget allocation and management, internal and external marketing communications, and post-program analysis and reporting. This individual will be tasked to form and lead perpetual cross-functional teams to accomplish both growth marketing (sales) and brand marketing (awareness) initiatives of ABC. Additionally, this individual will be the connective tissue to sync ABC marketing, product, and sales together, in collaboration with our franchisees, to ensure our efforts are all aligned and additive to each other. Lastly, the FBM will work closely with the Interstate brand manager to ensure brand synergy and will execute developmental Legacy brand projects on an ad-hoc basis.
Job Components
Develop annual ABC marketing plan and annual marketing goals to assess current program offerings, accomplish growth objectives, drive traffic to ABC locations, and build general awareness for both B2B and B2C customers & Franchisees
Lead ABC Marketing team members toward unified and individual goals established in the marketing plan.
Serve as liaison for ABC Leadership and Legacy marketing to ensure brand synergy across Interstate network
Build a multi-year plan to establish growth objectives via collaboration with ABC sales leaders supported by marketing initiatives.
Build and manage ABC marketing budget, inclusive of annual prospectus to be shared with franchisees.
Track progress of team marketing goals throughout the year and report quarterly to ABC Leadership, Marketing Leadership & Franchisees.
Launch new brand offerings into market that align with product strategy and manage internal agency’s timeline and progress.
Possess a thorough understanding of all aspects of ABC’s business model in order to make decisions in the best short & long term interests of ABC.
Key point of contact for ABC franchisees and other ABC leaders inclusive of regular touchpoints and marketing performance updates.
Collaborate with internal and external marketing teams/ agencies to execute brand strategy through all steps of the marketing funnel
Lead developmental Legacy brand projects on an ad-hoc basis
Unafraid to challenge all levels of the organization to protect brand image/integrity with thoughtful and a data-backed position
Operate in a high-performance team culture where individuals are empowered to make decisions and drive for results.
Skills
Experience with excel-based budget management
Very strong Powerpoint and written communication skills
Ability to lead with influence, not authority
Comfortable working in hybrid work environment
Ability to travel as the needs of the business demand it
Qualifications
MBA preferred, BA in business, marketing, or related field required
5+ years of brand marketing or like experience required
Experience in retail & B2B marketing preferred
Extremely strong collaboration skills.
Passion to tackle new challenges head on with minimal direction
Self-starter with the ability to lead cross-functional teams
Budget management experience required
Strong Excel and analytical skills and data-driven thinking
Strong presentation building skills in Powerpoint
Up-to-date with the latest trends and best practices in brand marketing tactics
Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
Interstate Batteries…