The part you will play
We are looking for a sharp and driven Brand Marketing Strategy Manager to join our team. This role sits at the point where strategy meets execution. You will own the day-to-day strategic management of assigned brand accounts, translating business objectives into full-funnel marketing plans and ensuring they are activated consistently across channels.
You will not just plan, but drive the work forward: connecting business goals, audience insights, full-funnel activation, and compelling content into a coherent, well-executed strategy. You will work closely with the Regional Lead and report into the wider Brand Marketing function.
As a Brand Marketing Strategy Manager, you will take charge of:
1. Brand Strategy & Account Management
Develop and maintain clear, differentiated brand marketing strategies for assigned accounts, grounded in:
Business objectives
Category dynamics
Audience insights
Act as the day-to-day strategic point of contact on accounts, ensuring clarity and consistency across all marketing initiatives.
Contribute a considered point of view to pitches and QBRs, supported by account and market insight.
2. Full-Funnel Strategy & Translation
Translate business strategy into end-to-end full-funnel marketing plans, including:
Audience persona definition
Funnel design (awareness, consideration, conversion)
Channel roles (TikTok, Meta, shopee, Lazada etc.)
Content strategy (what to say, not just what to produce)
Ensure alignment and consistency across the full funnel and all channels.
3. Strategic Direction & Execution Alignment
Provide clear direction to:
Driving cross team collaboration across Creative teams briefing, messaging, content approach
Performance teams (activation logic, channel strategy)
Owning & driving creative testing frameworks (e.g., structured A/B testing, learning loops)
Work at account level to ensure seamless execution of the strategy.
4. Data-Driven Strategy & Innovation
Leverage tools & create best practices for tools such but not limited to:
TikTok MarketScope
Category benchmarks
Competitive landscape analysis
Translate insights into actionable recommendations to drive growth on assigned accounts.
Requirements
What we are looking for, the ideal profile:
Bachelor’s degree in Marketing, Media, Business, or any related fields.
5+ years of experience in full-funnel performance marketing.
Experience in brand strategy, campaign planning, or integrated marketing.
Hands-on experience across social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).
Ability to link creativity with performance metrics and business outcomes.
Strong storytelling and presentation skills.
A data-driven mindset with sound strategic judgement.
Experience in ecommerce or agency environments is a plus.
Benefits
In return, you will be getting
We are consistently ranked as a top-3 retail media expert across South East Asia, managing ads across all ecommerce channels for many of the leading international brands
Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution
We also offer
Best of Both Worlds
We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You…