Who we are
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.
We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.
The team you will be part of
The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.
The part you will play
We are looking for a strategic and commercially minded Full-Funnel Marketing Manager with strong TikTok-native expertise who can connect business objectives, consumer insights, creative, media, and commerce into integrated marketing strategies that drive measurable growth.
This is not purely a media planning or campaign execution role. We need someone who understands the TikTok ecosystem deeply, thinks strategically, connects the dots, and translates business challenges into actionable full-funnel marketing solutions.
Key Responsibilities
Full-Funnel Marketing Strategy: Develop integrated marketing strategies across Awareness, Consideration, Conversion, and Retention, connecting brand building with business performance and commercial growth.
Consumer & Audience Strategy: Translate business objectives, consumer behaviour, category trends, competitive insights, and platform data into clear audience strategies, consumer journeys, and growth opportunities.
Media Strategy & Planning: Lead full-funnel media strategy with TikTok as the primary focus, alongside Meta, Google, and other digital platforms. Define channel roles, audience targeting, budget allocation, KPIs, measurement frameworks, and optimization approaches.
Creative & Commerce Integration: Connect paid media with organic content, creative strategy, KOLs, creators, affiliates, short video, livestream, and TikTok Shop to deliver an integrated content-to-commerce strategy.
Performance & Business Insights: Analyze campaign and business performance, identify growth opportunities, and translate data into actionable recommendations that improve audience growth, customer acquisition, GMV, revenue, and ROAS.
Strategic Leadership & Collaboration: Lead strategic planning, client presentations, and pitches while developing team capabilities and collaborating closely with Creative, Commercial, Social Commerce, Account Management, and Regional teams.
Requirements
Requirements
Minimum 8 years of experience in integrated marketing, digital media strategy, or performance marketing, preferably within an agency or digital commerce environment.
Strong TikTok-native expertise is essential, including deep understanding of TikTok Ads, TikTok Shop, GMV Max, audience behaviour, content, creators, affiliates, and livestream ecosystems.
Strong understanding…