Title:
Director, V&A Marketing and Strategy, Oncology
Company:
Ipsen Biopharmaceuticals Inc.
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .
Job Description:
The Director, Value and Access, Marketing & Strategy will be aligned to the Oncology business Unit and has accountability for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained brand growth. Key components of this role will include value proposition development, creation of Value & Access (V&A) marketing materials, agency management, budget management, competitive strategy, annual business and strategic plans, quarterly business reviews with executive leadership, message development and execution. It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaigns and meet brand priorities. The role will also lead V&A Enterprise Marketing, driving consistency with both internal and external stakeholders.
The Director, V&A Marketing & Strategy reports to the Head of V&A Strategy & Operations. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit.
This role requires active engagement with senior leaders, cross-functional partners and the entire V&A team to communicate opportunities for increased efficiency and effectiveness and to establish and administer key business processes.
WHAT - Main Responsibilities
• Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services) within the Oncology Business Unit
· Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions) with a focus on the Oncology Business Unit
· Serve as one of 3M (Marketing, Medical, Market Access) leaders of US Brand Team(s) for each brand within the Oncology Business Unit, representing Value & Access
· Serve as member of the Oncology Business Unit Leadership Team (OBULT), representing Value & Access and demonstrating subject matter expertise across all V&A verticals
• Lead Value & Access launch planning for any current/future launches within the Business Unit
· Collaborate with Marketing/Brand teams to determine access marketing resources needs for Business Unit
· Co-Design, with V&A Groups and considering brand priorities, the strategic priorities for V&A resources for each brand with the Business Unit
· Represent the V&A team in key brand activities including annual planning, pull-through, product launch, training, forecasting, etc.
· Work with brand team and vendors to review and create pieces aligned with the strategy, prioritizing strategic brands, and to streamline currently used V&A tools
· Shepperd resources through the Promotional Review Committee (PRC) process
· Manage critical business planning frameworks and activities, such as budget…