Title:
Global Marketing Director, Consumer Strategy and Market Development, Migraine
Company:
Ipsen Biopharmaceuticals Inc.
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .
Job Description:
The Director, Global Consumer Strategy & Market Development, Migraine is responsible for defining and leading the global patient strategy and market-development agenda for Dysport in migraine.
The role will develop a deep understanding of the migraine patient’s experience and identify the structural, behavioral and perceptual barriers that prevent appropriate patients from recognizing their disease burden, seeking care, receiving an accurate diagnosis, reaching appropriate specialist care and progressing toward effective preventive treatment. The Director will translate patient insights into strategies supporting market development, disease awareness, patient activation, patient experience and appropriate treatment consideration across chronic and episodic migraine.
The Director will champion the use of advanced analytics, machine learning, artificial intelligence and other emerging technologies to deepen patient understanding, identify unmet market opportunities, improve segmentation and support more precise, scalable and insight-led patient and market-specific development strategies. The position will play a critical role in expanding addressable opportunities by identifying where patients are lost across their journey and developing scalable global strategies that markets can use to address these gaps.
The role will work closely with Global Medical, Market Access, Insights & Analytics, GPPS, Corporate Affairs, the global and US organization and external agencies to ensure patient and market-development strategies are insight-led, innovative, globally scalable and locally relevant.
WHAT - Main Responsibilities
Global Patient Strategy
• Lead development and evolution of the global patient strategy for Dysport in migraine across chronic and episodic migraine.
• Develop a deep understanding of patient needs, beliefs, motivations, treatment expectations and barriers.
• Define meaningful global patient segments based on needs, behaviors, disease burden, treatment history and readiness for preventive treatment.
• Establish clear patient behavioral objectives aligned with the broader migraine commercial strategy.
• Develop the global patient value proposition, messaging framework and patient-engagement principles.
• Ensure advanced analytics and emerging technologies are appropriately incorporated into patient strategy where they can improve understanding, prioritization and decision-making.
Patient Journey
• Develop a comprehensive understanding of the patient journey, focused specifically on the patient audience and spanning symptom recognition, disease awareness, care seeking, diagnosis, referral, preventive-treatment consideration, treatment initiation and persistence.
• Identify key patient drop-off points, unmet needs and barriers across that journey.
• Understand how patient beliefs, knowledge, previous treatment experience, expectations and…