Title:
Marketing Excellence Manager DACH (f/m/d)
Company:
Ipsen Pharma GmbH
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .
Job Description:
To support our Strategic Business Excellence (SBE)-unit in Munich, we are looking for a
Marketing Excellence Manager DACH (f/m/d)
The role turns market, customer and business data into actionable insights that support strategic and commercial decisions across DACH, for both promoted and launch assets. It leads market research and competitive intelligence while developing dashboards and reporting tools that provide a clear, consistent view of brand and market performance.
Your responsibilities
Generate market research and competitive insights
Serve as the DACH contact for market research, customer insights and competitive intelligence.
Manage qualitative and quantitative research with marketing, commercial teams and external providers.
Monitor market, competitor and customer developments, turning findings into recommendations.
Coordinate local research with Global functions and ensure compliance with applicable standards.
Deliver forecasts and in-market analytics
Develop forecasts and scenarios for brands, line extensions, new indications and pipeline assets.
Analyse market, sales, patient and prescription data, including LRx, to identify risks and opportunities.
P roduce and distribute reports that support performance tracking and business decisions.
Provide analyses and insights for internal and global business reviews.
Support brand planning and launch readiness
Provide market insights, forecasts and performance analyses for brand plans.
Help Brand Teams assess strategic options, opportunities and investment priorities.
Contribute to consistent performance measures and clear, evidence-based recommendations.
Supply market research, competitive insights and forecast assumptions for launch plans and business cases.
What you'll bring
University degree with an economic, marketing-oriented or scientific orientation
Several years of experience in market research, marketing or forecasting in the pharmaceutical industry
Good knowledge of the German pharmaceutical and healthcare market
Experience in Marketing or Product Launch preferred
Confident handling of the common MS Office programs (esp. Excel), reporting tools (e.g. Power BI) and pharma-specific market research tools
Analytical and strategic thinking and acting
Very good numerical comprehension
Experience in international teams and interdisciplinary project groups
Fluent in both German and English.
Our offer
A permanent employment contract in an international future-oriented and dynamic company
A meaningful job with real added value for society and patients
Personal development and the opportunity to actively contribute to the company's success
A pleasant and personal working atmosphere
Communication at all levels and an open corporate culture
Up to 36 days off and vacation
Hybrid working and flexible working hours
Attractive and performance-related payment
Company health management, sports offers and pension scheme
Underground parking and many other…