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About the Role:
Marketing Operations is the connective tissue that enables every team in Marketing to move without duplicating effort or losing sight of what matters most. This role owns intake, cross-team workflow, and the operating structure that keeps Marketing’s many stakeholders aligned and collaborating effectively, serving as a key partner to leadership and a central point of coordination across the organization.
The Marketing Operations function is evolving from one focused primarily on task and project execution into one focused on operational strategy. The team recently introduced a new cross-functional operating structure to improve collaboration and decision-making across Marketing’s core teams, and this role will shepherd that rollout to maturity while continuing to identify where process, tooling, or stakeholder structure can evolve further.
The Director, Marketing Operations is a role for someone who can maintain the processes that already work while driving change in the ones that don’t. The Director will help the organization strike the right balance between maintaining reliable, cyclical operations and creating space to grow and evolve IPSY’s business.
This position reports to the Head of Brand Marketing and can be remote from any of the U.S. states that IPSY is authorized to hire.
What You’ll Be Doing:
Leadership & Team Management
Lead the Marketing Operations team, guiding Senior PMs and PMs on program and project management practice
Guide alignment on complex, cross-functional, or technically-driven initiatives, ensuring they stay connected to business-critical priorities set by leadership
Own departmental objectives, ensuring the team’s work ladders up to Marketing’s broader priorities
Own team culture, fostering an environment where PMs and Senior PMs can grow and do their best work
Partner with senior leadership on broader Marketing strategy and proactively communicate program status, risk, and decisions
Operational Strategy & Process Evolution
Lead the continued implementation and refinement of a recently introduced cross-functional operating model, ensuring it delivers on its goals for collaboration, efficiency, and clarity of ownership
Identify recurring roadblocks and systemic…