Reporting to: Executive Director of Customer Analytics and Insights (CI&A)
LOCATION: Concord, MA/ Hybrid (Boston Metro only)
About This Role
The Director, Brand Insights & Competitive Intelligence, will lead the integration of insights from Market Research, Competitive Intelligence, and other relevant data sources, partnering with Marketing, Medical Affairs, Market Access, and Commercial Leadership to translate evolving market, scientific, customer, and patient dynamics into actionable strategic recommendations for a Phase III neurometabolic asset.
What You’ll Do
Insights Strategy & Roadmap:
Develop and maintain the integrated commercial insights roadmap, aligned to key development, regulatory, and launch milestones.
Partner with Marketing, Medical Affairs, Market Access and Commercial Leadership to identify and prioritize critical business questions and determine the evidence required to support key decisions.
Synthesize market research, competitive intelligence, secondary data, analytics, epidemiology, and internal stakeholder insights into a cohesive view of the buying process, including market mapping and strategic implications.
Market Insights:
Lead the development and execution of end-to-end market research across HCPs, patients, caregivers, and payers to support market understanding. This role will lead patient journey development, market assessment, category drivers & barriers, TPP refinement, segmentation, positioning, messaging, access strategy, demand study, and launch readiness.
Identify evolving market dynamics, unmet needs, customer behaviors, and strategic implications through integrated analysis of primary and secondary data
Own the end-to-end market research plan from late-stage development through launch, including study design, methodology selection, vendor selection, project execution, synthesis, and translation into strategy recommendations.
Recommend innovative research approaches and methodologies to address critical business questions.
Evaluate and manage external partners to ensure high-quality research, timely delivery, and alignment with business objectives.
Manage research projects within budget, timeline, and corporate compliance requirements.
Integrated Insights + Strategic Decision Support:
Integrate primary research, secondary data, epidemiology, analytics, forecasting assumptions, and competitive intelligence to build a comprehensive understanding of the market, patient opportunity, customer behavior, and competitive landscape
Partner with forecasting and analytics teams to ensure market insights and research findings are appropriately reflected in commercial assumptions, scenarios, and launch forecasts.
Translate complex data and findings into clear, compelling insights and recommendations for diverse stakeholder audiences.
Deliver strategic insights that inform brand strategy, launch planning, and commercial decision-making.
Develop and deliver presentations to senior leadership and cross-functional governance teams.
Competitive Intelligence (CI):
Drive and execute the CI plan through primary and secondary sources, managing external vendors, and synthesizing and disseminating intelligence with potential implications
Lead competitive intelligence workshops to assess competitor strategies, market developments, and implications for the business.
Direct intelligence-gathering activities at key scientific congresses and industry meetings, collaborating with cross-functional teams to identify business-critical insights.
Partner across the organization to incorporate the CI viewpoints of clinical, medical affairs, market access, and regulatory affairs.
Who You Are & Required Skills
Demonstrated experience supporting at least one late-stage asset through pre-launch and/or launch; experience in rare disease, neurology, neurometabolic disease, or other specialty markets strongly preferred.
Bachelor’s degree in Business, Marketing, Life Sciences, or a related field; advanced degree (MBA, MS, PhD, or…