Job Description:
The Marketing Operations Specialist supports Opto Diode’s marketing function from its Camarillo California supporting the company's marketing, sales, and channel partner initiatives through event management, digital communications, content development, and marketing operations. This role works collaboratively across Sales, Applications Engineering, and leadership to drive brand awareness, customer engagement, lead generation, and business growth
Opto Diode Corporation a subsidiary of Illinois Tool Works (ITW) based in Camarillo, California, has a long history of delivering industry-leading Silicon, PbS and PbSe Detectors and MIR Emitters. Available in standard and custom designs, Opto Diode products have supported the photonics industry for over 40 years and earned a reputation for high performance, superior quality and reliability.
RESPONSIBILITIES
Marketing Support
Lead the planning, coordination, and execution of tradeshows, customer events, internal meetings, and on-site marketing activities, including management of vendors, budgets, logistics, and event outcomes.
Develop and coordinate channel partner communications, campaigns, and engagement programs.
Create datasheets, brochures, presentations, technical collateral, and other marketing materials for print and digital distribution in partnership with Applications Engineering.
Support product launches, sales initiatives, customer communications, and post-event lead follow-up activities.
Analyze market, customer, competitive, and campaign data to develop recommendations that support marketing strategy, brand positioning, and business objectives.
Collaborate with the Marketing & Sales Manager and cross-functional teams to develop and execute marketing plans and priorities.
Marketing Operations
Manage lead generation, lead tracking, and lead nurturing processes, ensuring accurate reporting and effective follow-up.
Analyze marketing performance metrics and provide recommendations to improve campaign effectiveness, customer engagement, and business results.
Administer marketing technology platforms, including email marketing systems, website content management systems (CMS), social media platforms, and analytics tools.
Oversee website content, digital engagement initiatives, search engine optimization (SEO) efforts, and performance reporting.
Coordinate marketing vendors, subscriptions, professional memberships, purchase orders, and invoice processing.
Develop, document, and maintain marketing standard operating procedures (SOPs) and digital asset libraries to support operational efficiency
Digital Communications
Develop, implement, and optimize email, social media, and digital marketing campaigns that increase brand awareness, customer engagement, lead generation, and revenue opportunities.
Create and manage blog content, website content, social media content, graphics, product imagery, videos, and other digital assets consistent with brand standards and business objectives.
Monitor, analyze, and interpret campaign, website, social media, and email performance data, making recommendations for continuous improvement.
Maintain marketing databases and email distribution lists in compliance with applicable privacy, opt-in, and anti-spam requirements.
POSITION QUALIFICATIONS AND REQUIRMENTS
Required
Bachelor’s degree in marketing or a related field.
3+ years of experience in B2B marketing, events, or marketing operations, ideally within a technical or manufacturing industry.
Experience planning and executing tradeshows or corporate events.
Experience creating print and digital collateral (datasheets, brochures, presentations).
Proficiency with Microsoft Office (Outlook, Excel, PowerPoint), email marketing platforms, LinkedIn campaign management, website CMS, basic SEO, and marketing analytics.
Strong organizational skills, with the ability to manage multiple projects and deadlines across sales, marketing, and channel partner stakeholders.
In compliance with the…