Job Description:
Smart people. Smart ideas. Smart choice.
MTS is a leading global supplier of test and simulation systems. Formula 1 teams, leading automotive and aerospace companies, and the world's top researchers in materials and seismic engineering all rely on our systems to determine product reliability and ensure compliance with quality standards. Check out some of our amazing technology here: http://www.youtube.com/watch?v=vXOsvWpTHH4
As an ITW company, MTS is part of a Fortune 300 global manufacturing leader with 49,000 employees across 56 countries, offering career development opportunities not just within MTS but across the ITW enterprise.
We're looking for a Web & Digital Marketing Manager who will own and optimize MTS’s website, email marketing programs, analytics, and marketing technology. This role will support our migration from Sitecore to WordPress, partnering with our external web agency to ensure a smooth transition and establish a strong foundation for ongoing website management, technical SEO, and conversion optimization.
Beyond the website, this person will strengthen our email and lifecycle marketing programs, improve campaign tracking and reporting, and build scalable processes that help our global marketing organization operate more effectively. The ideal candidate combines hands-on technical skills, analytical thinking, and a continuous improvement mindset.
What You'll Do:
Website Management & Optimization: Support the Sitecore-to-WordPress migration, coordinating with our external agency on requirements, testing, and launch readiness.
Own day-to-day WordPress management, including content updates, landing pages, forms, and ongoing site improvements.
Monitor technical SEO, including crawlability, indexation, redirects, metadata, structured data, and site performance.
Manage website quality assurance, accessibility, and functionality across devices and user journeys.
Analyze website performance and user behavior to improve search visibility, user experience, and conversion rates.
Manage agency requests, priorities, timelines, and deliverables for website development and optimization.
Email & Lifecycle Marketing: Execute email campaigns in Salesforce Account Engagement (formerly Pardot), including setup, testing, segmentation, and reporting.
Build and optimize automated nurture tracks and lifecycle programs.
Improve email performance through personalization, A/B testing, and ongoing analysis.
Monitor deliverability, engagement, and list health.
Analytics & Marketing Operations: Maintain digital tracking standards, including UTM parameters, campaign naming conventions, and conversion tracking.
Manage and validate website analytics using tools such as GA4, Google Tag Manager, and Google Search Console.
Develop recurring reports covering website performance, SEO, email engagement, and lead generation.
Translate data into actionable recommendations to improve marketing performance and attribution.
Administer Salesforce Account Engagement and other assigned marketing systems.
Support lead routing, list hygiene, and data quality in partnership with the teammate responsible for lead and customer experience strategy.
Document processes, troubleshoot issues, and identify opportunities to improve marketing efficiency.
What You Bring:
5+ years of experience in digital marketing, website management, marketing operations, or a related field.
Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred, or equivalent combination of education and practical experience.
Experience managing a website using WordPress or a comparable CMS.
Hands-on experience with email marketing platforms; Salesforce Account Engagement (Pardot) is a plus.
Strategic mindset with the ability to connect digital marketing activities to business goals, identify opportunities for improvement, and proactively recommend data-driven solutions.
Working knowledge of technical SEO, website analytics, and…