Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
Who are you?
Creative, collaborative, connected. You strive to be your best, and help others be their best. You’re driven, savvy, and solution-oriented. Motivated and passionate, our teams continue to find ways to ideate and innovate, bringing client service to a whole new level. If this sounds like you, then please read on!
The Role
As the Social Media Coordinator, you’ll help to maximize the effectiveness of J/PR’s Social Media account teams by owning the report drafting process, coordinating social media campaigns, and acting as a nimble team player, remaining curious and continually seeking opportunities both within accounts and on the broader functional team to learn about best practices, new approaches, industry updates, etc. In this role, you’ll work to build relationships internally and externally so that you can begin to understand how to effectively communicate with a variety of stakeholders. You’ll also manage the internal editing process for the Editorial Calendar. This includes presenting the EdCal mock up to Account Social Lead, receiving feedback, knowing where to find appropriate images and how to organize assets, making edits, and bringing the EdCal to a place where it’s ready to present to the client.
Duties and Responsibilities
Account + Client Management
Observe and assist in the development of annual strategic plans and quarterly goals
Act as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relations
Participate actively in internal meetings
Assist with influencer relations: proactively reaching out/reactively vetting and managing the hosting process with the account team
Assist in pitching social media editors
Guide student interns and post-grads
Content Calendars
Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Create first drafts of mockups and captions for monthly content calendars
Own the internal editing process through editorial calendar platform
Tee up content to be published to Instagram and Facebook in agreed upon cadence
Craft ideas for on-brand Instagram Stories for clients
Content Production
Help develop the content mission shot list and itinerary
Research models/influencers for content shoots
Assist with content creation (video, photo, graphic) at on-property shoots
Assist with post-production on content shoots in Adobe Lightroom and Adobe Photoshop
Assist with the digital filing within content archives for each client
Community Management
Engage in community management, posting, replying and engaging within social media channels
Lead team’s UGC (user generated content) request efforts
Execute reactive community management strategy
Execute proactive community management efforts, learning and growing knowledge of successful tactics leading to follower growth
Paid Social
Assist with developing audiences relevant to client markets and goals
Assist with identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals
Assist with boosting…