Company Profile
With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.
At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.
At JCB, we stand behind our products—and our name—with pride and commitment to quality.
Position Purpose
The Dealer Marketing Manager is responsible for developing and leading JCB North America’s dealer marketing strategy, ensuring alignment between corporate marketing objectives, regional sales priorities, and dealer business growth. This position oversees dealer marketing programs, co-op investments, integrated media strategies, and marketing performance across the North American dealer network. The role serves as a strategic partner to dealer principals, regional sales leadership, and internal stakeholders, driving marketing effectiveness, dealer engagement, brand consistency, and measurable business results. The manager leads scalable programs, agency and vendor partnerships, and dealer marketing personnel while improving efficiency, lead generation, and dealer performance.
Position Type
Full Time, Exempt
Location
Onsite in San Antonio, Texas: 13210 Palo Alto Rd. San Antonio, TX 78224
Benefits and Other Compensation
JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application Process
Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on December 11, 2026.
Major Tasks, Responsibilities & Key Accountabilities
Dealer Marketing Strategy & Leadership
Develop and execute the North American dealer marketing strategy, aligning national initiatives with regional and local dealer objectives.
Serve as a strategic advisor to dealer principals, regional sales leadership, and executive stakeholders.
Build, lead and Manage JCB’s Marketing Dealer Certification Program. A New program incentivizing dealers to adopt marketing best practices
Lead, mentor, and provide strategic direction to Dealer Marketing Specialists, including priorities and development.
Marketing Budget & Co-op Program Management
Oversee a multimillion-dollar marketing Programs, including CO-OP and dealer-supported programs.
Develop and manage annual dealer marketing budgets, allocation, utilization, and return on investment.
Lead dealer co-op program strategy and administration, including guidelines, eligibility, compliance, and measurement.
Develop and manage performance-based initiatives, including the Growth Accelerator Program.
Evaluate expenditures to improve efficiency, adoption, and lead generation.
Partner with Finance, Sales, and leadership on forecasts, results, and investment priorities.
Dealer Development & Marketing Performance
Establish dealer standards for digital presence, lead management, campaign participation, and brand compliance.
Lead dealer business reviews, assess effectiveness, and develop actionable recommendations.
Oversee dealer website strategy, SEO, inventory visibility, customer experience, and conversion.
Manage JCB’s Mystery Shopping Program and monitor JCB’s performance versus competition.
Develop…