Company Profile
With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.
At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.
At JCB, we stand behind our products—and our name—with pride and commitment to quality.
Position Purpose
The Agriculture Director will lead the development and growth of JCB’s agricultural business across the West Region, building the sales, distribution and commercial foundations required for long-term success.
The role will have overall responsibility for driving sales volume, market share, revenue and profitability, while building and leading the regional AG sales team and supporting the continued expansion and development of JCB’s agricultural dealer network.
Position Type
Full Time, Exempt
Location
Hybrid with 60-70% travel throughout the West Region
Benefits and Other Compensation
JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application Process
Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on November 20, 2026.
Major Tasks, Responsibilities & Key Accountabilities
Drive Agricultural Sales Growth – Develop and execute the regional AG strategy to deliver sustained growth in JCB machinery sales, market share, revenue and profitability.
Build & Lead the AG Sales Team – Recruit, develop and manage a high-performing regional AG sales team, establishing clear objectives, territory responsibilities and accountability for results.
Sales Strategy & Execution – Develop regional sales and operating plans, including territory planning, forecasting, lead generation, key account development and go-to-market strategies.
Develop Distribution – Work closely with the Dealer Development team to identify geographical and market coverage gaps and support the appointment, development and expansion of dealers capable of growing JCB’s agricultural business across the West Region.
Drive Dealer Performance – Work closely with JCB dealers to establish sales plans, targets and market-development activities, ensuring appropriate investment, resources and focus on the agricultural opportunity.
Market Development – Identify priority agricultural markets, customer segments and growth opportunities and develop strategies to increase JCB penetration within them.
Key Customer Development – Build relationships with major agricultural customers, contractors and industry partners, working alongside dealers and the AG sales team to develop and convert significant opportunities.
Data-Driven Performance Management – Analyze sales, market share, pipeline, forecasting and dealer performance data to identify opportunities, measure progress and guide regional business decisions.
Sales Process & Best Practice – Implement consistent and repeatable sales processes across the regional AG team, including pipeline management, forecasting, sales activity, lead management and conversion.
Team Development & Sales Enablement – Identify training and development requirements and ensure the AG sales team has the product knowledge,…