Company Profile
With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.
At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.
At JCB, we stand behind our products—and our name—with pride and commitment to quality.
Position Purpose
The successful applicant will join a dedicated, highly motivated team that is responsible for providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The incumbent is specifically responsible for developing and deploying, measurable, strategic marketing activities, reaching targeted customers and industry influencers. Responsibilities include extensive interaction with cross-functional team members in line with NA business objectives.
Position Type
Full Time – Exempt.
Location
San Antonio, TX
Benefits and Other Compensation
JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application Process
Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on November 22, 2026.
Major Tasks, Responsibilities & Key Accountabilities
Work closely with Vice President of Marketing to establish centers of expertise across the Marketing Team including CRM/Customer Lifecycle Management, Demand Generation and Content Generation
Utilize CRM systems, SEO/SEM, marketing automation, and analytics tools to track key initiatives effectiveness and inform key stakeholders
Implement and Lead Monthly GTM Cycle and ensure tight execution of the plan and cohesion with Commercial and Product marketing teams. Develop and implement processes to improve team productivity and speed to market.
Lead Strategic Growth Initiatives and ensure tight execution of the plan across Marketing, Commercial/Sales, Network Development and other key stakeholders
Demonstrate a relentless focus on retail and Market Share performance through effective leverage of marketing tools and dashboard management. Implement a Retail Operations Mindset in North America
Work closely with Global team on implementing a true life-cycle management, CRM and Marketing Automation process to retain and conquest customers. Manage customer touchpoint and direct/CRM marketing activities.
Develop and oversee a digital and web-based marketing strategy and ongoing maintenance program.
Be the central architect in designing a digital marketing system that can support Dynamic Creative Optimization paid media
Develop and track appropriate metrics to evaluate and report on effectiveness of assigned marketing activities. Ownership of the Marketing Performance Dashboard
Develop tailored content for presentations that highlight the value proposition of the JCB solution.
Other duties as assigned.
Qualifications
Bachelor’s degree in marketing, communications or related field, ideally with post-graduate degree in General Business or Marketing.
Minimum seven years’ experience in business management roles, industry experience a plus.
Strong knowledge of digital and traditional media with ability to develop new strategies to reach and…