Company Profile
With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.
At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.
At JCB, we stand behind our products—and our name—with pride and commitment to quality.
Position Purpose
The Manager – Events and Experiencial Marketing leads JCB North America’s planning and delivery of high-profile corporate events, trade shows, dealer meetings, and customer experiences. The role strengthens brand reputation, supports commercial priorities, and ensures JCB is represented consistently and professionally across North American markets. This is a strategic and hands-on leadership position requiring creative event development, sound business judgment, and disciplined management of teams, agencies, vendors, budgets, and complex projects.
Position Type
Full Time, Exempt
Location
Onsite in San Antonio, Texas: 13210 Palo Alto Rd. San Antonio, TX 78224
Benefits and Other Compensation
JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application Process
Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on December 11, 2026.
Major Tasks, Responsibilities & Key Accountabilities
Corporate Events & Brand Experiences
Lead the strategy, planning, and execution of major corporate events, facility openings, dealer conferences, customer engagements, executive visits, and partner receptions.
Develop distinctive event concepts that support business objectives and reflect JCB’s brand and customer experience standards.
Oversee venue selection, production, staging, registration, hospitality, transportation, branding, logistics, and on-site delivery.
Manage VIP and senior leadership event requirements and coordinate with global and North American stakeholders.
Own event budgets, timelines, risk planning, vendor performance, and post-event evaluations.
Trade Shows, Dealer Events & Experiential Marketing
Lead JCB’s North American trade show and industry event program in partnership with Sales, Product Marketing, Dealer Development, and other teams.
Define objectives, audiences, event scope, staffing, and engagement approaches for trade shows, roadshows, dealer events, and customer programs.
Oversee exhibit and equipment display planning, exhibit-house coordination, product launch support, and event logistics.
Manage exhibit, production, and specialty vendors, ensuring quality, cost control, safety, and brand consistency.
Develop and maintain event planning procedures, approval workflows, budget trackers, and reporting tools; assess results using relevant engagement and business measures
Team Leadership, Budgets & Operations
Lead and develop team members supporting communications, events, trade shows, and customer engagement activities.
Establish annual plans, priorities, project assignments, and performance expectations.
Manage program budgets, agency and vendor selection, RFPs, contracts, and resource allocation.
Coordinate across Marketing, Sales, Dealer Development, Operations, and leadership teams…