Company Profile
With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.
At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.
At JCB, we stand behind our products—and our name—with pride and commitment to quality.
Position Purpose
We are seeking a detail oriented and data driven Media Strategy Specialist to support the execution and optimization of digital paid media programs for JCB North America. This role is responsible for hands on management of Paid Search, Paid Social, and PMAX campaigns—primarily executed through the Smartly.io platform, Google Ads, and Meta Ads Manager. The Media Strategy Specialist plays a critical role in driving awareness, engagement, and lead generation for JCB’s heavy equipment product lines by ensuring accurate setup, ongoing optimization, and performance reporting of all paid digital channels.
Working closely with the Media Strategy Manager, this position helps translate strategic direction into flawlessly executed campaigns. The ideal candidate combines platform expertise, analytical thinking, and a passion for continuous improvement to deliver efficient, high performing media programs that support business growth.
Position Type
Full Time, Exempt
Location
13210 Palo Alto Rd., San Antonio, TX 78224
Benefits and Other Compensation
JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application Process
Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on October 16, 2026.
Major Tasks, Responsibilities & Key Accountabilities
Paid Media Execution & Optimization
Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms.
Execute daily campaign optimizations—including bid adjustments, budget pacing, creative rotation, and audience refinement—to meet performance goals.
Set up and QA all tracking parameters, UTM structures, conversion goals, and pixel configurations to ensure accurate measurement.
Support creative testing frameworks in Smartly.io, including dynamic creative optimization, video variations, and A/B experiments.
Monitor performance trends and proactively flag issues such as cost escalations, conversion anomalies, or pacing inconsistencies.
Performance Measurement, Reporting & Insights
Produce weekly and monthly channel‑level reports outlining key results, trends, and actionable insights.
Maintain dashboards (via Smartly.io, platform analytics, and Salesforce) that provide visibility into spend, efficiency, and lead quality.
Analyze user behavior, media consumption, and funnel performance to recommend optimization opportunities.
Assist in evaluating channel attribution, campaign ROI, and conversion paths to inform future investment decisions.
Cross‑Functional Collaboration
Partner with the Media Strategy Manager, creative teams, product marketing, and external agencies to align campaign execution with messaging and business priorities.
Coordinate asset delivery, audience requirements, landing…