Title: Digital Optimisation Executive - International
Role Purpose
The purpose of this role is to support the Digital Content Manager / Lead and wider teams in delivering best-in-class digital customer journeys across our International markets, including Spain, France, Germany, Italy and the Netherlands.
Taking a data-first and customer-focused approach, you will support the day-to-day management and optimisation of content across our international websites, ensuring each market delivers a relevant, engaging and commercially effective customer experience.
Working closely with teams across Digital, Trade, Marketing, Creative, Merchandising and Development, you will help execute campaigns, site improvements and ongoing optimisations that drive engagement, conversion and sales growth across our international estate.
Key Responsibilities
International Content & Trading
Support the day-to-day content management and optimisation of our International websites across Spain, France, Germany, Italy and the Netherlands, ensuring a consistent and high-quality customer experience.
Develop an understanding of the differences between our international markets, using performance, customer behaviour and trading priorities to help ensure content is relevant to each local audience.
Coordinate and execute international campaigns, launches, landing pages and brand pages accurately and on time.
Work closely with Trade, Marketing and Merchandising teams to understand individual market priorities and ensure content activity supports wider commercial plans.
Identify and suggest opportunities across our international markets to improve engagement, product discovery, conversion and sales.
Content & Customer Experience
Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
Ensure brand guidelines and creative consistency are maintained across international sites, channels and devices.
Monitor customer journeys from marketing touchpoints through to purchase, identifying potential friction points and supporting actions to improve the experience.
Work with wider teams to implement site improvements that support conversion across customer journeys, devices and purchasing funnels.
Ensure landing pages, brand pages and campaign content are maintained, accurate and regularly optimised in line with trading priorities.
Work alongside Development and Support teams to raise and resolve site issues that impact the customer experience.
Data & Optimisation
Take a data-first approach to content management, using customer and site performance data to help inform decisions and identify opportunities.
Regularly review key site metrics including engagement, conversion rate, product views and journey performance, recommending actions where improvements can be made.
Support A/B testing activity by identifying potential opportunities and working with the relevant teams to implement and review tests.
Continually look for opportunities to improve key KPIs and the overall digital customer experience.
Carry out regular competitor and market reviews to identify relevant content, UX and e-commerce trends that could benefit our international sites.
Collaboration & Development
Build strong working relationships across the business, including with Creative, Digital Merchandising, Marketing, Trade, Retail, Buying, Product and Development teams.
Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and effectively executed across international markets.
Support the wider Digital Content team in continually improving processes and ways of working across multiple websites and markets.
Take ownership of your own development, building knowledge across international e-commerce, digital content, trading and customer experience.
Support the wider team during key campaigns, launches and peak trading periods.
Skills & Behaviours
Analysing: Comfortable…