About the team
Join the team behind Prospects, one of the UK's leading careers and employability brands. We help students and graduates make informed career choices through expert advice, job opportunities, postgraduate study information and employability resources.
Our marketing team combines B2B, B2C and social media expertise to grow the reach and impact of the Prospects, Hedd and Luminate brands. Through integrated digital campaigns, events and social media, we connect students with opportunities while helping employers and education providers engage the talent of tomorrow.
The role:
Are you passionate about social media, content creation and connecting with student audiences? This is an exciting opportunity to take ownership of Prospects' social media presence, driving engagement, audience growth and brand awareness across channels including Instagram and TikTok.
You'll lead the planning, creation and optimisation of compelling organic and paid social content, while supporting the delivery of integrated marketing campaigns that reach students and graduates at every stage of their career journey.
Working closely with marketing, editorial and product teams, you'll create impactful campaigns that grow audiences, generate leads and strengthen brand engagement. Using audience insights, platform expertise and performance data, you'll continually refine content and maximise results.
This is a highly visible, hands-on role that goes beyond the desk. You'll regularly attend universities, careers fairs, employer events and industry activities to capture authentic content, spot emerging trends and engage directly with our audiences.
What you’ll be doing:
Social Media Leadership
Own and grow Prospects’ social media channels, with a focus on Instagram and TikTok.
Develop and deliver a high-impact social strategy, content plans and audience growth initiatives.
Create engaging social-first content, including short-form video, reels, graphics and trend-led campaigns.
Lead content production from idea to publication, including filming, editing and presenting.
Manage the social content calendar, balancing campaigns, partnerships and being reactive to trends
Building meaningful engagement with student and graduate audiences through effective community management.
Monitor performance, analyse data and optimise content to maximise reach, engagement and growth.
Stay ahead of social trends, platform updates and emerging AI tools.
Act as an on-camera presenter and brand ambassador when appropriate.
Marketing & Campaign Delivery
Support the delivery of integrated marketing campaigns that drive awareness, engagement and lead generation.
Plan, deliver and optimise paid social activity to achieve campaign objectives.
Work closely with marketing, editorial and product teams to deliver impactful multi-channel campaigns.
Co-ordinate the promotion of webinars, events and digital experiences to attract and engage target audiences.
Attend the organisation and promotion of universities, careers fairs and industry events to create authentic content and amplify campaign impact.
Use audience insights and performance data to continually improve campaign effectiveness.
Build strong relationships with internal stakeholders and external partners to deliver successful outcomes.
What we are looking for:
Proven experience in a marketing role, delivering audience growth, engagement and lead generation.
Hands-on experience managing social campaigns from planning and content creation through to optimisation and reporting.
Track record of growing social audiences and improving channel performance.
Strong content creation skills, including filming, editing and publishing short-form video.
Experience managing paid social campaigns through Meta Ads Manager and TikTok Ads Manager.
Ability to use audience insights and performance data to shape content and campaign strategy.
Experience supporting integrated marketing campaigns and working with multiple…