Our Brand :
At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.
Overview :
The Director, Ecommerce Product leads the strategy, roadmap and ongoing optimization of J.Jill's digital commerce capabilities. This role translates customer needs, ecommerce priorities and business goals into a prioritized product roadmap and measurable improvements across the shopping journey.
Working closely with the UX, Analytics, Content, Merchandising and IS/Engineering, this leader defines customer and business problems, establishes requirements and success measures, makes roadmap tradeoffs, and evaluates the performance and value of site capabilities after launch. This role brings a strong customer and data-driven lens to decisions while ensuring product priorities support J.Jill's broader ecommerce, financial and brand strategy.
Responsibilities :
Product Strategy & Roadmap
Translate ecommerce strategy, business priorities and customer needs into a digital product roadmap for the website and connected commerce experiences.
Own prioritization of site capabilities, enhancements and the digital product backlog based on customer impact, business value, effort and strategic alignment.
Maintain a view of existing site features and capabilities, their performance and opportunities for improvement; identify where investment should be increased, refined or stopped.
Ensure the digital product roadmap aligns with enterprise technology plans, brand priorities, the commercial calendar and broader transformation initiatives.
Customer & Business Problem Definition
Use customer research, site analytics, feedback, customer service insights and business performance to identify friction and opportunity across the shopping journey.
Frame customer and business problems clearly before solutions are defined, connecting opportunities to measurable ecommerce and customer outcomes.
Define requirements, acceptance criteria and success measures for prioritized capabilities and enhancements.
Bring a customer-centered perspective to planning and decision-making, helping connect business performance to the behaviors and needs driving it.
Cross-Functional Product Delivery
Partner with UX to translate defined problems into intuitive customer experiences, while preserving clear ownership of design craft within UX.
Partner with IS/Engineering to assess technical feasibility, effort and dependencies and to translate prioritized needs into stable business requirements.
Partner with Ecom Merchandising and Content teams to ensure new and existing capabilities support product discovery, storytelling, commercial priorities and site execution needs.
Partner with Analytics teams to establish measurement plans and testing approaches for prioritized product opportunities.
Provide clear product direction and decision-making throughout delivery without owning day-to-day project management, site operations or technical architecture.
Measurement, Optimization & Innovation
Define and monitor product and feature KPIs in partnership with Analytics, including adoption, conversion impact, customer friction and return on investment.
Use post-launch performance, experimentation and customer behavior to determine whether capabilities should be scaled, refined or retired.
Build business cases and recommendations for digital investments based on measurable customer and business value.
Stay current on ecommerce…