We are seeking a technically skilled and results-driven Technical Sales Manager to grow customer relationships, develop new business opportunities, and deliver reliability solutions to industrial customers. This role combines technical expertise in maintenance and condition monitoring with consultative sales, territory management, and business development. The successful candidate will help customers improve equipment uptime, operational safety, energy efficiency, and asset performance through practical technology solutions.
Position Responsibilities
Territory Management & Business Development
Develop and execute territory plans to increase qualified sales opportunities, revenue, and long-term customer value.
Identify and pursue new business opportunities across manufacturing and other asset-intensive industries.
Re-engage inactive accounts and expand relationships with existing customers.
Build and maintain a strong sales pipeline through targeted prospecting, networking, and account planning.
Monitor market trends, competitor activity, and customer needs to identify growth opportunities.
Technical Sales & Customer Consultation
Conduct consultative discovery with maintenance, reliability, operations, engineering, and EHS stakeholders.
Identify equipment failure risks, operational challenges, and opportunities for improved reliability.
Recommend appropriate ultrasound and condition-monitoring solutions, including equipment, software, training, and services.
Translate technical capabilities into measurable business benefits, such as reduced downtime, energy savings, and improved asset performance.
Develop proposals and business cases that demonstrate technical and financial value.
Product Demonstrations & Field Support
Conduct onsite assessments, product demonstrations, technical presentations, and proof-of-value engagements.
Provide practical guidance on applying reliability solutions within industrial maintenance programs.
Support customer implementation, adoption, and ongoing solution development.
Deliver introductory product and application training when needed.
Follow customer-site safety requirements and applicable personal protective equipment standards.
Sales Cycle & Account Development
Manage the full sales cycle, from prospecting and qualification through proposals, negotiations, and closing.
Maintain accurate opportunity information, sales forecasts, next steps, and customer records in a CRM system.
Build relationships with stakeholders at multiple organizational levels, from technicians to executive decision-makers.
Develop strategic account plans to increase customer retention and expand existing business.
Collaborate with internal teams to ensure a consistent and responsive customer experience.
Cross-Functional Collaboration
Partner with marketing, training, inside sales, operations, and technical specialists to support sales initiatives.
Share customer feedback, competitive intelligence, and market insights with internal teams.
Represent the organization at customer meetings, industry events, workshops, and professional associations.
Travel regularly throughout the assigned territory, approximately 50–75% of the time.
Prerequisites
Bachelor's degree in Engineering, Industrial Technology, Business, or a related discipline, or equivalent relevant professional experience.
5+ years of experience in maintenance, reliability, predictive maintenance, condition monitoring, or related plant operations within manufacturing or another asset-intensive environment.
Working knowledge of preventive and predictive maintenance practices, condition-based monitoring, rotating equipment, and common industrial failure modes.
Experience with one or more reliability technologies, such as ultrasound, vibration analysis, infrared thermography, oil analysis, motor testing, or precision alignment.
Ability to explain technical concepts and translate reliability improvements into operational and financial value.
Strong customer-facing…