This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Channel Marketing Coordinator based in the United States.
As a Channel Marketing Coordinator, you will play an essential role in bringing channel marketing strategies to life by ensuring the seamless execution of go-to-market initiatives across multiple channels and retail partners. You will coordinate external agencies, creative assets, marketing approvals, and promotional activities while collaborating with internal teams to support business objectives. The role combines project coordination, marketing operations, competitive analysis, and retail merchandising support. You will help transform market and assortment data into actionable insights that strengthen channel strategies and improve in-store execution. Working closely with Marketing, Sales, Brand, and Operations teams, you will ensure that campaigns and marketing materials are delivered efficiently and consistently. This is a fully remote opportunity with occasional travel, offering the chance to contribute directly to sales enablement and overall business performance.
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Accountabilities:
Coordinate external agencies and vendors, serving as their primary day-to-day contact to ensure deadlines, deliverables, revisions, and approval processes are managed effectively.
Oversee the development and delivery of marketing materials, including channel marketing toolkits, digital engagement assets, display and rack artwork, and in-store merchandising resources.
Collaborate with Channel, Brand, Sales, Operations, and agency partners to ensure effective communication, smooth workflows, and timely execution of marketing initiatives.
Support the planning and implementation of channel-specific marketing programs by coordinating resources, schedules, deliverables, and promotional activities.
Manage promotional assets, retailer-specific marketing requests, and additional projects to address evolving business and channel needs.
Coordinate artwork and creative asset workflows from initial requests through final approval and delivery, working closely with channel teams, internal approval stakeholders, and external agencies.
Maintain organized marketing asset repositories, ensuring accurate documentation, accessibility, and effective version control.
Collect, organize, and analyze competitive, product assortment, and planogram data to support channel strategy and merchandising decisions.
Monitor in-market execution to identify potential risks, competitive developments, and opportunities for improvement.
Support the planning and execution of trade shows and industry events, including logistical coordination, marketing asset preparation, and event readiness.
Contribute to cross-functional initiatives that strengthen marketing execution, improve operational efficiency, and support sales performance.
Requirements:
Associate or bachelor's degree in Marketing, Business Administration, or a related field.
2–4 years of professional experience in channel marketing, trade marketing, brand marketing, or a related marketing coordination or support role.
Experience in the consumer packaged goods (CPG) or retail industry is highly desirable.
Previous experience managing external agencies and vendors, including coordinating project timelines, monitoring deliverables, and providing creative feedback.
Demonstrated ability to manage marketing assets, promotional materials, and creative content through structured review and approval workflows.
Strong project coordination and organizational skills, with the ability to manage multiple priorities, deadlines, and initiatives simultaneously.
Familiarity with retail marketing programs, merchandising activities, planograms, and trade show coordination is an advantage.
Strong analytical skills, with the ability to collect, organize, interpret, and communicate competitive, assortment, and merchandising data.
Excellent written and…