Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.
Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary:
KAYALI launches at pace across global markets, DTC, retail and distributor partners. The Director of Integrated Campaigns & Marketing Operations will ensure these moments land on time, in full, within budget and to the agreed quality standard.
You will own the global marketing planning calendar and integrated campaign process, bringing together global functions, regions and partners from approved strategy and brief through to in-market execution.
Through clear planning, systems and accountability, you will create one connected way of working that enables teams to move faster, manage dependencies early and deliver KAYALI’s global marketing agenda with excellence.
Responsibilities:
Own the Global Marketing Planning Calendar
Own KAYALI’s single global marketing planning calendar, serving as the definitive source of truth for every launch, campaign, activation, retail moment and always-on initiative across global and regional teams.
Ensure the calendar integrates Brand, Creative, Communications, Social, Influencer & Community, eCommerce, Retail, Commercial and regional priorities into one connected view.
Convene and lead the cross-functional planning rhythm across annual, quarterly and monthly horizons, with clear inputs, decisions, dependencies and owners at every stage.
Translate business, brand, product and commercial priorities into an achievable and strategically sequenced marketing plan.
Sequence the year so that launches and campaigns build on one another rather than compete for the same audiences, resources, budgets and attention.
Ensure regional, retailer and distributor requirements are incorporated early enough to influence planning rather than becoming downstream execution challenges.
Maintain clear visibility of changes to the calendar, their implications and the decisions required when priorities shift.
Lead Integrated Campaign Delivery
Own the integrated delivery of global campaigns from approved strategy and brief through production, deployment and in-market execution.
Translate each approved campaign strategy into one integrated campaign plan with clear deliverables, owners, timelines, budgets, dependencies and success measures.
Bring together global functions, channels and regions around a single campaign plan and shared definition of success.
Establish clear accountability across workstreams while maintaining an end-to-end view of campaign delivery.
Ensure every campaign is delivered on time, in full, within budget and to the agreed quality standard.
Identify gaps, conflicting priorities and delivery risks early, ensuring decisions are made at the right level and at the right time.
Maintain momentum from strategy through execution, ensuring approved ideas translate into consistent, high-quality consumer experiences across every relevant touchpoint.
Launch Planning & Readiness
Design and run a gated global launch process from concept lock through to in-market execution, with defined milestones, readiness…