Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Role Summary
Leads video editing and editorial quality across KAYALI’s in-house Production Department, delivering content that supports the brand’s creative and business objectives. Leads the editing of KAYALI’s main brand campaigns, including hero films, campaign storytelling, cutdowns and supporting video assets.
Edits and oversees content across social, brand, marketing, product, e-commerce/PDP, retailer and other digital platforms. Responsible for complex edits, storytelling, technical finishing and consistency across deliverables.
Reports to the Senior Production Manager and directly supervises the AI Editor & Retoucher and freelance Junior Video Editor.
Requirements
Responsibilities
Video Editing and Creative Execution
Edits high-quality short-form and long-form content across KAYALI’s production requirements.
Leads campaign editing from initial assembly through final delivery, translating approved treatments and creative direction into compelling hero films and supporting assets.
Shapes pacing, storytelling, structure and editorial execution in line with approved briefs, visual direction and brand standards.
Creates polished product and commercial videos that communicate benefits and support purchase, alongside engaging social content with strong hooks, personality and pacing.
Creates and oversees campaign cutdowns, social adaptations, tutorials, founder-led videos, product videos, PDP content and retailer assets.
Handles sound editing, colour correction, captions, transitions, motion graphics and compositing within their technical capabilities.
Adapts content for different channels, audiences, durations, aspect ratios and delivery requirements.
Collaborates with Creative and Art Direction to execute approved concepts and maintain a consistent visual identity.
Contributes editorial input during shoot planning, identifying coverage and technical requirements needed to achieve the intended edit.
Editorial Quality and Team Leadership
Oversees the quality and consistency of editing across assigned projects.
Directly manages the AI Editor & Retoucher and supervises the freelance Junior Video Editor, providing technical guidance, editorial feedback and quality checks.
Allocates work according to individual capabilities and priorities agreed with the Senior Production Manager.
Reviews video edits, visual assets and retouching for creative execution, continuity, product accuracy, brand consistency and technical quality.
Guides and reviews the AI Editor & Retouches’ work, ensuring generated assets integrate effectively into edits and meet product accuracy, quality and brand standards.
Ensures deliverables meet approved briefs, technical specifications and established standards.
Supports team members in developing technical capabilities, creative judgement and efficient working practices.
Addresses performance or capability concerns with support from the Senior Production Manager.
Identifies opportunities to improve editorial…