Our client is seeking a Senior Marketing Manager to lead creative, advertising, media buying, brand, communications, sponsorship support, and campaign delivery across a busy live events calendar.
Reporting to the Director of Marketing, this hands-on player-coach will lead the team, strengthen workflows, and own campaigns from strategy through post-event reporting. The ideal candidate combines structured planning and strong people leadership with the agility required in a fast-moving live entertainment environment.
Key Responsibilities
Lead, coach, and develop the Marketing team, including regular one-on-ones, annual evaluations, and support for part-time staff and interns
Oversee creative, advertising, and brand management activity supporting facilities, events, campaigns, and organizational priorities
Serve as lead point of contact for major event marketing campaigns, including strategy, budget allocation, execution, and post-event reporting
Direct media buying across television, OTT, radio, out-of-home, digital, and print, including performance tracking and budget optimization
Review and approve advertising campaigns, collateral, signage, content rotations, and other creative materials for quality and alignment
Manage the Marketing Department budget, including expenditure tracking, invoice coding, and reallocation of funds as needed
Compile, review, and approve marketing settlement packets covering paid and added-value efforts for each show
Develop communications strategy with the Director of Marketing, including news releases, press advisories, media opportunities, and local media relationships
Oversee designers, advertising agencies, vendors, partners, and other external contacts required for project delivery
Manage department workflow through Asana, email, and verbal communication to keep priorities, deadlines, and ownership clear
Partner with promoters and internal stakeholders to balance externally driven creative requirements with market-specific marketing judgment
Monitor local, regional, and industry trends to identify opportunities for audience growth, promotions, and new market development
Support sponsorship concepts and execution in partnership with marketing and entertainment colleagues
Work nights, weekends, and holidays as required by the live event schedule
Requirements
Proven direct people-management experience, including coaching staff and handling performance or workplace conflict conversations
Approximately ten years of progressively responsible marketing experience in venue marketing, live entertainment, sports, conventions, theater, or comparable event-focused marketing
Excellent written and verbal communication skills, with the ability to connect teams, promoters, media, vendors, leadership, and public-facing stakeholders
Strong organizational, prioritization, time-management, problem-solving, and multitasking skills in a high-capacity, low-lead-time environment
Willingness and ability to work nights, weekends, and holidays as required by event schedules
Proven media-buying experience across television, OTT, radio, outdoor, digital, and print, including performance tracking and budget optimization
Broad integrated marketing experience spanning brand management, creative oversight, advertising, PR, media relations, sponsorship support, and vendor or agency management
Experience managing a department or campaign budget, including invoice coding, spend tracking, reallocation, settlement, or post-campaign financial reporting
Ability to maintain effective relationships at all levels of an organization, with outside business contacts, and with the public
Preferred
Bachelor's degree in Marketing or a related field
Experience with Asana or comparable project management software such as Monday, Trello, Wrike, Basecamp, Smartsheet, or Jira
Hands-on experience with website CMS platforms or oversight of digital content updates
Familiarity with Adobe Creative Suite or experience directing designers and reviewing…