Build a career with confidence
Founded by Walter Kidde, a pioneer in early smoke detection and fire suppression, Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. Today, Kidde products are found in homes and businesses around the globe. Our smoke and carbon monoxide detectors help prevent injuries and minimize damage by alerting people to dangers earlier and our wide range of fire extinguishers equip people to stop the spread of fires before they cause catastrophes. These provide just a high-level overview of our commitment to producing the technology that saves lives.
About the Role
The Product Marketing Specialist is responsible for supporting the development, positioning, launch, promotion, and lifecycle management of products across the Australian portfolio. This role is ideal for a commercially minded graduate who is interested in understanding customer needs and market drivers, translating technical product features into customer benefits, and helping deliver market campaigns.
In this role you will work closely both the Australian team and global marketing and product management teams, to gain hands-on experience in product marketing, go-to-market strategy, competitive analysis, sales enablement, customer insights, and product lifecycle management.
Key Responsibilities
Product Marketing
Support the development and execution of product marketing plans and go-to-market strategies across key product portfolios.
Develop product positioning, messaging, and value propositions tailored to target customer segments.
Create and maintain marketing collateral, including brochures, presentations, videos, website content, sales tools, and promotional materials.
Coordinate new product launches, including communications, stakeholder engagement, training, and launch activities.
Support campaigns that drive product awareness, consideration, and adoption.
Collaborate with Product Managers to communicate customer value, key benefits, and competitive differentiation.
Coordinate updates to product packaging, labels, digital assets, and supporting literature to ensure consistency, accuracy, and compliance.
Market Research & Customer Insights
Conduct market, customer, and competitor research to identify trends, opportunities, and risks.
Gather customer and channel feedback to inform product, marketing, and portfolio decisions.
Analyse product performance, competitive positioning, and market dynamics.
Support customer surveys, voice-of-customer initiatives, and market intelligence activities.
Monitor industry developments, regulatory changes, and emerging technologies.
Sales Enablement
Develop and maintain sales tools, product guides, training materials, and competitive comparison resources.
Support product training and knowledge-sharing sessions for sales teams, distributors, and customers.
Assist in the development of customer presentations and product demonstrations.
Product Management Support
Support New Product Introduction (NPI) projects and cross-functional launch teams.
Assist with product portfolio reviews, lifecycle management, and product rationalisation activities.
Maintain product data, pricing, specifications, and related documentation.
Support forecasting, business case development, and product performance reporting.
Coordinate internal approvals and product communications.
Digital Marketing & Content
Support the development and execution of digital marketing campaigns across web, email, social media, and other channels.
Create customer-focused content including case studies, success stories, application examples, and educational materials.
Monitor and report on campaign performance, customer engagement, and product marketing effectiveness.
Support the development and execution of digital marketing campaigns across web, email, social media, and other…