At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early-stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
SUMMARY
As the business owner of a defined category, the Sr. Manager - Category & Product sets the long-term product vision, leads cross-functional teams, and drives results. They use insights to shape the product line, craft compelling sell-in materials that win retailer support, and ensure every product delivers clear consumer value. In this role, you operate as the GM of your categories — owning revenue, margin, and SKU productivity while shaping how Kids2 competes and shows up in the market. Additionally, the Sr. Manager role will ensure continuity of features/value across multiple categories as needed.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
Leadership & Culture Stewardship: Sets the standard for how work gets done by modeling Kids2 fundamentals and fostering high-performing teams.
· Leadership: Fosters a culture of continuous improvement by coaching and training CPMs as needed along with other Senior Category & Development Managers
· Role-modeling Kids2 fundamentals: Demonstrates core behaviors in action by setting the tone, modeling expectations, and reinforcing consistent ways of working.
· Talent development and onboarding: Actively supports onboarding, training, and development of new hires to build strong category, business, and strategic acumen.
Category Strategy, P&L Ownership & Portfolio Management: Owns the financial performance & strategic direction of their categories. Leverages category expertise and insights to drive long-term product vision, profitable growth, and consumer relevance globally.
· Define the Category Vision and maintain a 3 Year Product Roadmap setting strategic direction while prioritizing product introductions.
· Leverage consumer insights, analyze category data, and monitor the competitive landscape to identify whitespace opportunities for your category, delivering innovation while capturing share
· Lead portfolio reviews to optimize SKU productivity and portfolio rationalization decisions.
· Act as the P&L owner for your team’s businesses — establishing forecasts, cost targets, and margin goal for new items while managing portfolio health of total category
· Bring a global mindset to ensure product market fits across regions.
Cross-Functional Leadership & Collaboration: Brings strategy to life by influencing, aligning, and leading core teams toward a shared outcome.
· Turn strategy into inspiring, actionable briefs that align design, engineering, packaging & digital marketing teams around what to…