Job Description Summary:
The B2B Assistant Marketing Manager drives nail brand marketing initiatives across new product development (NPD), product launch readiness, sales enablement, promotional programs, market analysis, forecasting, and cross-functional project execution. The role partners with marketing, product, sales, creative, innovation, finance, and operations teams to translate business priorities into actionable plans, lead launch deliverables, strengthen product commercialization, and deliver effective sales-support tools. Responsibilities include managing launch plans and timelines, guiding the development of marketing assets, evaluating business performance, contributing to forecasts and budgets, improving marketing processes, and ensuring timely, high-quality execution of B2B marketing initiatives.
Job Description:
New Product Development & Product Launch Management
Lead day-to-day NPD launch activities, integrated timelines, product setup, sales notices, and cross-functional follow-up for new product introductions.
Own launch readiness tracking by assessing risks, resolving gaps, escalating issues, and ensuring completion of required marketing assets and launch documentation.
Partner with product, innovation, design, display, sales, and operations teams to align priorities and deliver successful product commercialization.
Manage launch calendars, product information, and status reporting to provide clear visibility and support timely decision-making across teams.
Marketing Programs & Promotional Activities
Develop and manage promotional marketing programs, content initiatives, and brand activation projects aligned with B2B customer needs and business objectives.
Translate marketing strategy into execution plans for marketing materials, promotional campaigns, and launch communications.
Lead prepack and promotional planning activities, including assortment reviews, sales-support materials, launch preparation, and stakeholder approvals.
Oversee marketing content and sales-support deliverables for internal stakeholders and business partners, ensuring brand consistency, accuracy, and on-time delivery.
Business Analysis, Forecasting & Reporting
Evaluate sales trends, inventory, marketing performance, customer needs, and competitive activity to identify opportunities, risks, and recommended actions.
Prepare and present reports, business reviews, recommendations, and planning materials for leadership and stakeholder decision-making.
Contribute to forecasting and budget planning, monitor performance against targets, and recommend adjustments to improve marketing effectiveness and operational visibility.
Own and improve reporting tools, dashboards, and analytical resources that support business planning, KPI management, and execution.
Sales Support Materials & Marketing Operations
Lead the development and coordination of sales notices, sales sheets, launch calendars, presentations, and supporting marketing documentation for new product launches.
Review and approve marketing materials for domestic and international stakeholders, ensuring commercial relevance, brand alignment, and accuracy.
Govern launch-related information, marketing records, shared files, and operational documentation to ensure accuracy, accessibility, and version control.
Prioritize and manage marketing deliverables and cross-functional requests, balancing business impact, resources, and deadlines.
Cross-Functional Communication & Process Support
Serve as a key coordination point among marketing, sales, product, finance, creative, innovation, and operations teams, driving alignment on priorities, responsibilities, and deadlines.
Manage international launch requirements, including sales-sheet coordination, sales notices, file readiness, and launch support activities.
Identify and lead process improvements, workflow documentation, training adoption, and organizational initiatives that increase efficiency and execution quality.
Maintain accurate project…