THIS IS A CONTRACTED 1099 POSITION!
Summary:
Kampgrounds of America, Inc. (KOA) is building a localized, campground-supportive influencer and content creator program to maximize digital reach, user-generated content (UGC) and content assets.
The Influencer & Content Marketing Specialist, will play a central role in managing KOA’s Community Influencer & Co-Op Program, connecting campground owners and operators and vetted regional and local creators, while also coordinating contracted UGC content creators for KOA’s national marketing efforts.
This role will recruit and vet creators, build a creator community for campground operators, manage the Influencer Co-Op Program and coordinate national UGC creator projects, including campground outreach, visit scheduling, contractor communications, agreements and content delivery.
The position will also support KOA’s national influencer and brand ambassador initiatives in collaboration with KOA’s PR agency.
Essential Duties and Responsibilities:
Influencer Relations
Serve as a go-to resource for KOA franchisees and campground operators seeking influencer and content creator partnerships.
Advise campground operators on scheduling creator visits, hosting best practices, marketing opportunities and messaging strategies.
Recommend contract terms, deliverables and fair pricing so franchisees can partner with creators confidently.
Create communications plans and training resources, including webinars, guides and other material to drive franchisee awareness and participation.
Creator Vetting & Community Design
Manager KOA’s influencer vetting program, researching and screening inbound and outbound creators for audience fit, authenticity, engagement and brand safety.
Build and maintain a vetted roster of influencers and creators across priority platforms for use by campground operators and KOA’s national marketing team.
Develop and maintain the influencer community resource on KOA’s internal website, including landing page, creator intake form and links to KOA’s Marketing Toolbox.
Keep program resources current, including FAQs, guidelines, templates and creator information.
Influencer Co-Op Program
Manage KOA’s Influencer Co-Op Program, including enrollment, creator recommendations, agreement support, communications, program administration and reporting.
Help develop and evaluate program standards and influencer guidelines, including pricing benchmarks, brand messaging and content standards.
Promote the program internally to franchisees and KOA’s company-owned campgrounds, encouraging awareness and participation.
Track program activity and participation to support ongoing evaluation and improvements.
UGC Content Creator Coordination
Coordinate KOA's national UGC content creator projects, serving as the primary point of contact between contracted creators, KOA's national marketing team and participating campgrounds.
Contact campground owners and operators to identify opportunities and secure approvals for UGC creator visits, clearly communicating the purpose of each visit and expectations.
Coordinate and schedule creator visits with participating campgrounds, including stay arrangements, timing and any special filming or content needs.
Manage ongoing communications with UGC contractors before, during and after campground visits to ensure projects stay on schedule and expectations are understood.
Coordinate and own communications with creator for all agreements, track project assignments, content deliverables, production timelines and deadlines.
National and Brand Ambassadors
Support relationships with KOA’s national influencers and brand ambassadors in collaboration with KOA’s PR agency.
Recommend appropriate campgrounds for influencer and ambassador stays based on campaign needs and opportunities.
Communicate visit details, needs and expectations with campground owners and operators.
Assist with campground bookings, visit coordination and communications, including distribution of PR briefs and…