ABOUT KOHO
We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.
At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.
KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.
ABOUT THE ROLE
Lifecycle and Organic Growth own two things at KOHO: how Canadians find us without paid media, and every message they get from us after they sign up. As Director, Lifecycle & Organic Growth, you'll set the strategy for both and lead the teams that deliver it. On the Lifecycle side that means email, push, in-app, and SMS. On the Organic side it means koho.ca http://koho.ca, SEO, GEO, the App Store and Google Play, and content marketing.
You won't be starting from scratch. Lifecycle already measures its impact with a randomized global control group, tied to company KPIs like activation, power users, retention and contribution margin rather than open rates. It has a documented operating model, two-part peer QA on every send, a tiered legal review process, and an incident and continuity framework designed for a regulated financial institution. Your job is to scale what's working: grow incremental impact, bring the same measurement rigour to Organic, and connect the two into one owned-channel growth engine.
You'll report to the Chief Growth Officer and lead a team of seven. You'll work closely with Product, Data, Legal & Compliance, Creative, Integrated Marketing, Performance Marketing and Engineering.
WHAT YOU'LL DO
Strategy and outcomes
- Own the strategy, roadmap and targets for Lifecycle and Organic Growth. You're accountable for business outcomes (registrations, activation, engagement, retention and contribution margin).
- Lead lifecycle programs across the whole customer journey: onboarding, activation, cross-sell and upsell, reactivation, retention and servicing.
- Set direction for organic acquisition across koho.ca http://koho.ca, SEO, GEO (visibility in AI-powered search), app store optimization and content, alongside the senior domain lead who runs it day to day.
- Bring Lifecycle-grade measurement to Organic: clear definitions, metrics anyone can reproduce, and reporting that connects organic presence to registrations and activation.
- Connect owned channels with Paid, Affiliates and Product so the customer journey works end to end, not just channel by channel.
Measurement and experimentation
- Steward the global control group and the incrementality program. Make sure every result the team reports is causal and holds up to scrutiny.
- Own the experimentation roadmap (A/B tests, holdouts, multivariate journeys) and turn results into decisions.
- Present performance and strategy to the executive team in regular business reviews.
Operations, governance and risk
- Own the Lifecycle operating model: intake, prioritization, spec, peer QA, legal review tiering, launch and post-launch measurement.
- Partner with Legal and Compliance so every customer communication is accurate, compliant and auditable, in both English and French.
- Own incident response and business continuity for customer messaging, including fallback sending and escalation paths.
- Own website governance: who can publish, how changes are reviewed, and how…