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The Opportunity
Expanding Personal Injury Law Firm has an immediate opening for a Social Media Coordinator in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment.
Objective
Elevate Laborde Earles’ social media presence through the development and execution of original, creative, and highly engaging content that strengthens brand awareness, expands audience reach, and drives meaningful engagement. This role is responsible for identifying trends, capturing compelling content, and bringing fresh ideas to life across social platforms. Success will be measured by consistent content execution, audience growth, and a demonstrated ability to create content that captures attention, encourages interaction, and differentiates the firm from competitors.
Desired Outcomes
Accountable for Creative Content Development
Consistently create original, engaging, and trend-driven social media content that differentiates the firm.
Content Creation and Execution
o Develop and execute original, creative, and engaging content across all major social media platforms.
o Produce high-quality short-form videos, Reels, graphics, photography, and other social-first content.
o Create compelling hooks, captions, and storytelling concepts that capture attention and encourage audience interaction.
o Independently take content ideas from concept through production, editing, and publication.
o Maintain and execute a consistent social media content calendar aligned with firm initiatives and campaigns.
Creative Strategy and Innovation
o Proactively pitch fresh content ideas, creative campaigns, and new approaches to storytelling.
o Identify and capitalize on emerging social media trends, viral formats, and timely content opportunities.
o Develop content that showcases the firm's attorneys, culture, community involvement, partnerships, and brand personality.
o Research creative approaches outside the legal industry to differentiate the firm from competitors.
o Continuously test new content formats and creative techniques to identify what resonates with audiences.
Content Capture and Collaboration
o Coordinate and participate in content shoots, events, sponsorships, and community activations.
o Direct attorneys and team members during content capture to produce authentic, engaging content.
o Collaborate with the internal video team and marketing partners to develop high-performing creative assets.
o Identify spontaneous, behind-the-scenes, and real-time content opportunities.
o Ensure all creative content aligns with the firm's branding, messaging, and professional standards.
2. Accountable for Social Media Growth
Drive audience engagement, reach, and follower growth through strategic content and performance optimization.
Social Media Management and Engagement
o Manage daily social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
o Maintain a consistent posting schedule and ensure all social media profiles remain current and on-brand.
o Monitor and respond to audience comments, messages, and interactions in a timely, professional manner.
o Support social media giveaways, partnerships, community events, and promotional campaigns.
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