About Lance
Lance is revolutionizing the hospitality industry with autonomous AI agents that answer calls, close sales, and manage hotel operations, allowing hospitality teams to focus on what matters most: their guests.
Trusted by leading hotel groups across the United States, Lance supports over 90 hotels, including properties operating under brands such as Marriott, Hilton, and Hyatt.
Our AI agents integrate directly with hotel systems, make real-time decisions, and execute complex, multi-step workflows. We're building the next generation of hospitality technology, and we're looking for ambitious people to help bring it to the world.
TOTAL COMPENSATION
$100K–$140K base salary + equity + bonus
About the Role
Hotels run on people, and Lance gives those people superpowers.
We're looking for a Product Marketing Manager to own how Lance goes to market, tells its story, and builds a brand that hospitality leaders recognize and trust.
This is a high-ownership, hands-on role at the intersection of Product, Marketing, Sales, and Partnerships. You'll lead product launches, develop compelling positioning, execute full-scale marketing campaigns, and build the marketing engine that takes Lance from a fast-growing startup to a household name in hospitality.
You'll have the opportunity to build this function from the ground up, working directly with leadership and across teams to shape how we introduce our products, communicate our value, and establish our presence in the industry.
We're looking for someone who doesn't just create strategies but brings them to life. Someone who can take an idea, build the campaign around it, coordinate the right people, and execute from start to finish.
What You'll Own
Product Positioning & Go-to-Market
- Own the positioning, messaging, and go-to-market strategy for Lance's products and new feature launches.
- Translate complex AI technology into clear, compelling narratives that resonate with hotel owners, operators, and enterprise decision-makers.
- Lead cross-functional product launches, aligning Product, GTM, Design, and Partnerships around a consistent story and coordinated rollout.
- Develop product marketing materials, including one-pagers, case studies, presentations, website content, and sales enablement assets.
- Stay close to the hospitality industry, our customers, and the competitive landscape to identify opportunities to differentiate Lance.
Brand, PR & Content
- Build and execute integrated marketing campaigns across PR, digital content, social media, industry publications, and product announcements.
- Drive Lance's presence across hospitality media, industry magazines, blogs, rankings, and other channels where decision-makers discover new technology.
- Own the marketing calendar, ensuring campaigns, announcements, product launches, and content initiatives are coordinated and delivered on time.
- Partner with designers, video producers, and external creative teams to bring high-quality campaigns to life.
- Manage creative vendors and content production timelines, ensuring everything we publish is consistent with Lance's brand and positioning.
- Develop a recognizable brand voice and maintain a high standard of quality across all external communications.
Events, Conferences & Industry Presence
- Own Lance's marketing presence at hospitality conferences, trade shows, and industry events.
- Manage event planning end to end, including vendors, sponsorships, booth design, logistics, promotional materials, and onsite execution.
- Work closely with leadership and GTM to maximize the impact of conferences through coordinated campaigns and follow-up initiatives.
- Identify opportunities for speaking engagements, media exposure, partnerships, and other activities that increase Lance's visibility.
GTM & Partnerships
- Partner closely with our GTM team to build campaigns that support outbound initiatives, generate interest, and strengthen the sales pipeline.
- Equip the sales team with compelling…