Senior Manager, Demand Generation
(Hybrid 3 days in office in Ghent)
As a Demand Generation Specialist , you will own and scale Lansweeper’s pipeline generation engine for the global market , driving measurable impact across enterprise and mid-market segments. This is a high-impact individual contributor leadership role focused on building integrated demand generation and ABM programs that generate qualified pipeline, accelerate opportunity velocity, and support revenue growth.
In the near term, the focus is on strengthening pipeline contribution, increasing campaign performance visibility, and deepening alignment with Sales (ITO audience). Longer term, the goal is to mature Lansweeper’s data-driven, account-based demand generation strategy in the cybersecurity and IT asset intelligence space.
Challenge
The main challenges you’ll face are:
Scaling predictable, high-quality B2B SaaS pipeline generation in a competitive cybersecurity market
Strengthening Account-Based Marketing (ABM) execution across priority verticals
Driving measurable ROI and clear pipeline attribution across multiple channels
Key Responsibilities
Own the end-to-end Demand Generation strategy , including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail
Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities
Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy
Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership
Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics , driving continuous A/B testing and ROI improvement
Key Requirements
Hard Skills
7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred)
Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact
Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred)
Hands-on experience with Salesforce CRM and Pardot (marketing automation)
Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline
Soft Skills
Strategic thinker with a builder’s mindset
Strong cross-functional collaborator with the ability to influence Sales and RevOps
Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously
AI Specific Skills
Lansweeper is an AI-native company. In this role, you’ll be expected to actively leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle.
Team Info
You’ll join the Global Demand Generation team , working closely with Sales (ITO audience), Product Marketing, RevOps, Marketing Operations, Creative, and the Center of Excellence (CoE).
This role reports directly to the Director of Global Demand Generation and operates as a senior individual contributor within the marketing organization.
Our Offer
Salary:
€57,838 – €86,757 gross (EUR, Belgium, based on full-time employment)
Belgium
Meal vouchers (€10/day), ecocheques (€250/year), vacation payout in June, and a 13th month in December.
Time off — 20 days holiday + 12 ADV days + 12 public holidays.
Health & protection — Full hospitalization and outpatient insurance, life insurance, disability coverage, and mental health support.
Pension — Employer-paid pension plan included.
Work setup — Hybrid working with full telework equipment and a monthly home working allowance.
Extra — Flexible Income Plan to shape part of your package once a year. Company car or mobility budget included from a certain level.
About Lansweeper
Lansweeper is the AI Cyber Asset…