GTM LEAD
Latitude is an early‑stage payments fintech building modern infrastructure for global money movement. We help businesses move value instantly, securely, and with full compliance-leveraging blockchain rails while delivering a seamless, enterprise‑grade experience.
Our team has built and scaled payments and financial infrastructure at Uber, Coinbase, Stripe, Amazon, and Facebook-bringing deep experience across fintech, marketplaces, and global‑scale systems. In January 2025, we raised an $8M seed round https://fortune.com/2026/03/31/exclusive-former-stripe-and-coinbase-employees-raise-8-million-for-latitude/?for40f= led by NEA, with participation from Lightspeed Faction, Coinbase Ventures, Paxos, Bitso, Solana Ventures, and others. We've since raised a $35M Series A led by Oak HC/FT https://www.linkedin.com/company/oak-hc-ft-partners/, with participation from existing investors New Enterprise Associates (NEA) https://www.linkedin.com/company/new-enterprise-associates/, Coinbase https://www.linkedin.com/company/coinbase/, and Faction VC https://www.linkedin.com/company/factionvc/, and new investors Wilson Sonsini Goodrich & Rosati https://www.linkedin.com/company/wilson-sonsini-goodrich-&-rosati/ and OpenFX https://www.linkedin.com/company/openfx/ -bringing our total raised to $43M.
We're looking for our first GTM hire: a senior, well-connected hunter who can open doors, run a technical sale end-to-end, and close new business.
Location: NY
THE ROLE
To date, the founders have led sales, but from here, you’ll lead with their support. You'll own new business: sourcing, qualifying, building the technical case, negotiating, and closing.
There is no SDR team; you will be responsible for building the pipeline and writing the playbook as you go.
Our buyers are technical. On a first call, you may be talking to a founder, a CTO, or a payments lead who wants to understand our funds flow in a specific corridor and which entity is the transmitter of record. You should be able to hold that conversation credibly on your own and pull in engineering for depth vs initial scoping.
You'll have the opportunity to:
- Own new business. Source, qualify, and close. Carry a number against a pipeline you built yourself.
- Sell to technical buyers. Speak fluently about APIs, settlement timing, corridor coverage, FX pricing, and compliance requirements. Know when the honest answer is that we don't support something yet.
- Work your network. Our best pipeline comes from relationships. You should arrive with real ones across fintech, marketplaces, and crypto, and be willing to use them in week one.
- Shape the commercial motion. Pricing, terms, ICP, and what a repeatable deal actually looks like. You'll be building the motion while you're running it.
- Drive Product Feedback. What you hear in deals should shape roadmap, corridor prioritization, and partner strategy. You'll have a direct line to the people who can act on it.
- Represent Latitude externally. Conferences, panels, and partner meetings. You'll often be the first person a prospect meets.
WHAT WE'RE LOOKING FOR
REQUIRED
- 5+ years in enterprise or platform sales, with a documented record of closing new logos, not managing renewals, and not managing a team.
- Domain expertise in a few of our core areas: cross-border payments, crypto on/off ramps or infra, FX, domestic payment rails, and card issuing/acquiring.
- Technical fluency. You can run a technical discovery call without an engineer in the room and are leveraging the latest AI tools to supplement your sales process.
- A real network. Relationships you can activate among fintechs, neobanks, marketplaces, PSPs, remittance companies, and crypto platforms.
- Hunter mentality. You're energized by developing a pipeline and a lack of support functions.
- Gravitas. You can hold a room with a founder or a CFO and be taken seriously: strategic in the meeting, not just personable.
- Startup Experience. You've sold somewhere small and fast, where…