End Date
Wednesday 25 November 2026
Salary Range
£0 - £0
We support flexible working – click here for more information on flexible working options
Flexible Working Options
Flexibility in when hours are worked, Hybrid Working, Job Share
Job Description Summary
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Job Description
JOB TITLE: Social Media Analyst - Performance
SALARY: £61,344 - £68,130
LOCATIONS: Bristol, Birmingham, Halifax, Leeds and Edinburgh
HOURS: Full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
Why this role exists
Social media is where customers, colleagues, policymakers, journalists and increasingly AI systems discover, interpret and share information about organisations.
In Group Corporate Affairs, insight shapes how we work. Performance data, audience behaviour, social listening and emerging trends help us understand what is landing, where risk is developing and how we can improve our content and channels.
We’re looking for a Social Media Analyst to play a central role in that work. You’ll combine strong analytical skills with social media expertise and an understanding of how platforms and technology are changing. Your insight will help the team stay ahead, make better decisions and continually improve how we work.
As digital discovery evolves across social platforms, search engines and generative AI, you’ll help us understand how Lloyds Banking Group is found, represented and discussed in new environments. Your work will help shape our reputation and communications strategy.
The opportunity
Group Corporate Affairs (GCA) is an award-winning team providing the insight, counsel and challenge the Group needs to deliver its strategic objectives. We deliver high-quality communications for key audiences, helping Lloyds Banking Group be recognised for Helping Britain Prosper.
This is a specialist role at the heart of our social media operation. You’ll provide timely insight into content performance, audience behaviour, platform developments and emerging conversations, helping colleagues turn data into better decisions.
Performance is central to how the team improves. Analytics already shapes how we plan, create, test and learn. You’ll strengthen that approach while bringing a broader view of what is changing across social media and what it means for GCA.
Working closely with another analyst and colleagues across Social, Digital, Media Relations and the wider Group, you’ll also help safeguard Lloyds Banking Group through effective monitoring, alerting and escalation. You’ll use social media analytics tools to their full potential, looking beyond standard functionality and keeping pace with new developments.
What you’ll do
Performance, insight and improvement
Own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into clear insight, recommendations and action.
Develop Power BI reporting and use historical data to benchmark performance, identify patterns and highlight where to focus next.
Partner with social media managers and creative colleagues from the start, using evidence to shape content, formats, distribution and testing.
Build a strong test-and-learn culture, sharing findings clearly and confidently with colleagues and senior collaborators.
Social expertise and horizon scanning
Stay ahead of changes in platforms, algorithms, audiences, competitors and culture, identifying what matters most for GCA.
Track emerging formats, features and measurement approaches and test their relevance for corporate communications.
Bring insight into content reviews and planning, combining performance evidence with creative and editorial judgement.
Monitoring, escalation and reputation
Partner with the team’s other analyst to maintain effective social listening, monitoring, alerts and escalation across priority topics and reputational risks.
Spot emerging issues, misinformation and unusual patterns, making sure the right colleagues…