The Director of Advanced Financial Planning serves as a subject-matter leader and authoritative voice on advanced financial planning, advice quality, estate planning strategies, and complex wealth solutions. This role defines, maintains, and elevates the firm’s point of view on financial advice and helps ensure clients experience a consistent, high-caliber planning experience.
As a senior member of the growth organization, the Director partners closely with Financial Advisors, Relationship Managers, Operations, Technology, and firm leadership to strengthen planning practices, expand advisor capabilities, improve client outcomes, and support organic growth. The role combines deep technical expertise with practice architecture, advisor enablement, technology ownership, and thought leadership.
Primary Responsibilities
Thought Leadership & Advice Quality
Establish and refine the firm’s perspective on financial advice and advanced planning, including estate, tax-aware, retirement, business succession, philanthropic, and multigenerational wealth strategies.
Own the firm’s financial planning framework, including methodology, standards, workflows, advisor guidance, and objective measures of advice quality.
Serve as the standard-bearer for advanced planning best practices, ensuring they are documented, communicated, scalable, and consistently applied across the organization.
Advisor & Relationship Manager Enablement
Partner with Financial Advisors and Relationship Managers to embed consistent, high-quality planning practices across client segments.
Serve as a strategic coach and subject-matter expert on sophisticated financial situations, including participation in select complex client meetings.
Lead training and adoption of advanced planning methodologies, tools, and technology to strengthen advisor capability, productivity, and the client experience.
Review and analyze estate planning documents and planning structures for financial-planning purposes, identify considerations or gaps, and coordinate with clients’ legal and tax professionals as appropriate.
Organic Growth & Client Outcomes
Collaborate with growth teams on initiatives that strengthen client retention, deepen relationships, and support new client acquisition.
Identify emerging client needs and translate them into planning strategies, advisor education, tools, and service enhancements.
Connect advanced planning initiatives to measurable improvements in client outcomes, advisor effectiveness, and business growth.
Thought Leadership & External Representation
Represent the organization as an advanced planning subject-matter expert through client events, professional forums, media opportunities, and other appropriate external engagements.
Develop high-impact thought leadership and educational content, including articles, whitepapers, presentations, and webinars, in partnership with Marketing and Compliance.
Planning Technology & Practice Innovation
Provide strategic direction for financial planning technology, including platform selection, enhancements, integrations, and advisor-facing tools.
Partner with Technology, Operations, and other stakeholders to ensure planning systems support the organization’s advice philosophy, workflow standards, scalability, and client experience.
Drive adoption and continuous improvement so planning technology and processes deliver measurable value to advisors and clients.
Qualifications
10+ years of progressive experience in wealth management, financial planning, advanced planning, estate planning, or advisory leadership.
Deep expertise in advanced planning topics such as estate, tax-aware, retirement, business succession, philanthropic, and multigenerational wealth strategies.
Proven ability to influence experienced advisors, translate sophisticated concepts into practical solutions, and drive adoption of new practices and technology.
Exceptional written and verbal communication skills, including executive communication, facilitation, public…