Omni-Channel Digital Campaign Manager, Remote
Amplified Digital, a division of Lee Enterprises, is seeking a highly skilled and analytical Omni-Channel Digital Campaign Manager to manage, optimize, and scale digital advertising campaigns across multiple platforms, with a primary focus on Google Ads, Meta, and programmatic demand-side platforms (DSPs).
This position will be responsible for the hands-on execution of paid media campaigns, advanced conversion tracking and attribution, and in-depth performance analysis to drive measurable business outcomes for our clients. The ideal candidate combines strong technical platform expertise with a strategic mindset, leveraging data to uncover optimization opportunities, improve campaign performance, and support client retention and upsell opportunities.
This role will work closely with our Client Experience, Sales, Analytics, and Product teams to translate campaign data into actionable insights and strategic recommendations.
Position Responsibilities
Campaign Management & Optimization: Build, launch, manage, and optimize digital advertising campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta (Facebook and Instagram), and programmatic DSPs.
Performance Analysis: Conduct detailed campaign performance evaluations, identifying trends, inefficiencies, and opportunities to improve cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and overall advertising effectiveness.
Attribution & Conversion Tracking: Implement, troubleshoot, and maintain conversion tracking and attribution solutions utilizing Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, and Conversions API (CAPI).
Advanced Analytics: Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data to assess the complete customer journey, identify attribution gaps, and recommend data-driven improvements.
Strategic Growth Opportunities: Proactively identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities based on performance data, audience insights, and client business objectives.
Cross-Channel Strategy: Evaluate performance across Google, Meta, and programmatic channels to develop cohesive strategies that maximize advertising effectiveness throughout the customer journey.
Reporting & Insights: Develop actionable performance insights and recommendations utilizing GA4 and other reporting platforms. Translate complex datasets into clear findings for internal teams and client-facing discussions.
Technical Troubleshooting: Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems.
Campaign Quality & Compliance: Ensure campaigns adhere to platform advertising policies, internal best practices, budget pacing requirements, and established quality assurance standards.
Automation & Efficiency: Leverage platform automation, AI-powered bidding strategies, and campaign management technologies to improve operational efficiency and campaign performance.
Cross-Functional Collaboration: Partner with Client Experience, Sales, Product, and technical teams to develop advertising strategies, resolve performance concerns, and deliver recommendations that support client growth.
Platform Expertise: Stay current on changes to advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities.
Knowledge, Skills, & Abilities
Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization.
Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, including The Trade Desk, DV360, or comparable DSPs.
Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and…