Job Description
Ready to bring our LEGO® products to life through impactful visual product and packaging communication?
As a Creative Manager, you’ll be creatively accountable for the packaging and product communication across multiple allocated projects – ensuring impactful, relevant & compelling visual storytelling and creative executions.
You will mainly succeed through others with creative direction - leading internal teams and partners from brief to final packaging, ensuring premium quality and engaging, meaningful communication for shoppers and consumers worldwide.
This is a Billund-based position, working in line with our Best of Both principles, with an expectation of being in the Billund office at least three days per week. We do not offer relocation assistance for this role.
Responsibilities include:
Ensure engaging product activation & inspiring play experiences that sparks imagination & create inner stories
Translate audience understanding, key messages and overarching strategic goals into effective packaging design
Navigate a complex stakeholder landscape across Marketing, IP Partners and LEGO Designers, basing creative decisions and direction on clear strategic, brand and executional considerations
Shape and support the creation of a visual identity/principal design for packaging to ensure all precautions, decisions and direction are done based on what is feasible in execution
Contribute proactively beyond your own area of responsibility, helping to drive cross-functional initiatives and improvements across our business and partner network
As Creative Manager you:
Cares about and takes pride in the work
Presents work with confidence and clarity
Are happy to get hands-on with the work when needed
Think creatively, give meaningful feedback and set direction
Manage your time effectively and meet deadlines
Immerse yourself in the universes and stories of the respective franchises and products
Keep yourselves updated on cultural and visual trends
Are confident and resilient yet open and inclusive to other views
Master the Adobe Creative Suite
Required Qualifications
Worked as a Senior Art Director or Senior Graphic Designer
Able to translate marketing briefs into visual product and packaging communication
Excellent communication skills, with the ability to inspire and engage others
Able to act as the creative bridge between stakeholders
Be the natural go-to person - role-modelling good team behaviour and feedback culture
Foster a positive environment, culture and collaboration across internal graphic designers, freelancers, partners and stakeholders
Preferred Qualifications
Delivered packaging or creative work for the Chinese market
Adapted creative work for different markets, audiences or cultural contexts
What You’ll Build
We are looking for a Creative Manager who is passionate in leading the creative packaging execution through partners and individuals.
You are a strong, resilient creative who is comfortable navigating constant challenges and an ever-changing environment. You will join a broader team of Creative Managers, each leading their own projects while supporting one another through collaboration, guidance and creative sparring.
Life on the Team
OLA Visual Studio is responsible for the product and packaging communication across the entire LEGO® portfolio from creative executions, image creation and lifestyle photography.
We are part of the bigger in-house creative agency (Our LEGO Agency) leading all the global creative work, campaigns, experiences and packaging for the LEGO Group.
What Success Looks Like
You’ll lead teams and partners to deliver distinctive packaging that brings the uniqueness of each product story, play experience and passion point to life. Success means setting clear creative direction, building strong relationships, helping others do their best work and delivering bold, effective ideas across a complex programme.
There is a desire for more bravery and bolder ideas, so it is an exciting…